Not Optimizing For Search? Shame On You!
When I meet with corporate marketers and their agencies these days, I’m frequently surprised to learn how little they think about search engine optimization.This is despite the fact that Google alone processes an estimated 750 million...
How Good is Your Blog? Take This Test
Are you getting the most bang for your blog? Successful blogging is all about generating awareness, repeat visitors, search engine visibility and lots of inbound links. Take the following test to see how well your blog shapes up. Give yourself...
Bookmarking Enhances Personal Productivity
I wrote last week about the power of social bookmarking sites to promote interesting Web content and to potentially drive a lot of traffic. But they’re also anexcellent personal productivity tool. This week I’ll describe a couple...
How New Influencers are Reinventing Journalism
Meet Ben Popken. You’ve probably never heard of him, but I recommend you learn what he’s all about. He and others like him are rewriting the rules of journalism and, with it, the practice of media relations. Ben sits atop the editorial...
Social Bookmarking Sites: An Essential Online Marketing Tool
According to my e-mail service provider’s reports, a lot of subscribers to my newsletter skip my opening essay each week and going directly to a little item called “Just for Fun” that I include in every newsletter. Just For...
The Future Will Be Twittered
The annual South by Southwest (SXSW) Conference in Austin, Texas is a showcase for geeks and their new toys, but the event held earlier this month broke new ground in another way. Anyone who runs corporate events or works in a time-dependent...
Don’t Let Tools Distract You
I was presenting a social media seminar to a public-relations agency recently when the talk turned to uses of blogs. The people in the room were excitedabout blogging’s potential and were eager to apply the technology to new tasks. I cautioned...
When to Let Employees Do the Talking
Two organizations that have a — shall we say — problematic public image have recently launched blogs using a tactic that I think more marketers should consider:They’re letting their employees do the talking for them. The Transportation...
The Social Network Wars Are Over; Now it Gets Interesting.
If you’re sitting on the sidelines waiting for the market to pick winners in the social network race, you can stand up now. Hitwise data for 2007 shows that MySpace and Facebook together accounted for 88% of all visits to social network sites....
Courting Online Influencers
In the previous articles in this series, we talked about how our hypothetical Quebec resort can find online influencers. We’ve seen that the process involves more than just a Google search. Now that you’ve identified people to engage with,...
