Why Online Matters More Than Print

A blog I write about the ongoing transformation of the newspaper industry has begun to acquire a following, and in the process it’s demonstrated to me why online press mentions are now more powerful than those in print. That’s right:... 

B-to-B Social Media in Action

From my weekly newsletter. To subscribe, just fill out the short form to the right. Let’s look at three examples of companies that are using social media for business-to-business(b-to-b) applications. All us different tools and all are... 

B-to-B Social Media: Yes, You Can!

From my weekly newsletter. To subscribe, just fill out the short form to the right. I’m frequently asked if social media has value in a business-to-business context. The answer is emphatically yes, although these applications rarely get...