The Case For Influencer Marketing

I’ve recently worked with several clients on influencer marketing campaigns. These are  proving to be popular new complements to traditional PR programs that approach media relations from a completely different perspective. Influencer relations... 

Mars’ Bold Social Media Experiment

Candy maker Skittles rocked the media last week by giving over its entire home page to a list of Twitter postings labeled with the #skittles hash tag. The experiment initially provoked excitement, then doubt and finally alarm as pranksters used... 

How to Make Money With Your Blog, Part 2

The Travel Media Association of Canada recently brought me out to the lovely city of Vancouver, B.C. to talk about new media. Its industry is going through some big changes: Traditional publishers are cutting back on freelance expenses or going... 

How to Make Money With Your Blog

The Travel Media Association of Canada recently brought me out to the lovely city of Vancouver to talk about new media. The members were particularly interested in how to make money from blogging. This gave me the opportunity to research...