http://gillin.com/2009/08/blogging-blunders-part-1/ Social Media and the Open Enterprise Wed, 24 Feb 2010 18:42:08 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://gillin.com/2009/08/blogging-blunders-part-1/comment-page-1/#comment-441 admin Mon, 14 Sep 2009 11:33:48 +0000 http://gillin.com/?p=777#comment-441 Good point, Tom. Enlightened PR organizations can only get so far without clients who listen to them. Good point, Tom. Enlightened PR organizations can only get so far without clients who listen to them.

]]> http://gillin.com/2009/08/blogging-blunders-part-1/comment-page-1/#comment-435 Tom Woolf Sat, 12 Sep 2009 18:23:29 +0000 http://gillin.com/?p=777#comment-435 Excellent advice, Paul. As a PR professional I have been wrestling with the best approach to work with clients on their blog strategies. You are right, most marcom professionals are more worried with outbound messaging than conversation, but at the same time getting the clients to take the time to engage is also a challenge. I keep leading the horse to water, only to find they want me to man the bucket brigade, which means PR ends up ghostwriting the blog. Excellent advice, Paul. As a PR professional I have been wrestling with the best approach to work with clients on their blog strategies. You are right, most marcom professionals are more worried with outbound messaging than conversation, but at the same time getting the clients to take the time to engage is also a challenge. I keep leading the horse to water, only to find they want me to man the bucket brigade, which means PR ends up ghostwriting the blog.

]]> http://gillin.com/2009/08/blogging-blunders-part-1/comment-page-1/#comment-433 Bedell Communications » Five benefits of hiring a blog ghostwriter Thu, 10 Sep 2009 18:23:57 +0000 http://gillin.com/?p=777#comment-433 [...] Tech Marcom Blog has been live for about a month now and during this same time I’ve found Paul Gillin’s series on Blogging Blunders incredibly helpful. There’s a lot to tackle in successful blogging if you’re in it for [...] [...] Tech Marcom Blog has been live for about a month now and during this same time I’ve found Paul Gillin’s series on Blogging Blunders incredibly helpful. There’s a lot to tackle in successful blogging if you’re in it for [...]

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