How To Be a Successful Podcast Guest

As a producer, host or speaker on more than 300 podcasts, I’ve learned a bit about the craft. Here are 11 tips for making your appearance as a podcast guest the best it can be. 1. If  possible, read the questions or script in advance Unless... 

Businesses That Think Like Publishers

In my BtoB magazine column earlier this year, I suggested that office-supply giant Staples should take advantage of the collapse of the mainstream publishing industry to become a trusted media source for small business. Staples hasn’t... 

Blogging Blunders, Part 3

Final segment in a series on common business blogging mistakes. In Blogging Blunders Part 1 and Blogging Blunders Part 2, we looked at problems like failure to interact or to publish distinctive content. Let’s wrap up with the most frequent... 

Blogging Blunders, Part 2

Part 2 of a series on common business blogging mistakes. Part 1 is here. Blogs are a new form of communications medium but many marketers are still stuck in the old one-way mode. To really appreciate the value of blogging, you have to approach...