B2B Social Marketing Without the Hype
You’ve got a blog, but few visitors. Your Facebook fans are mostly personal friends. You tweet but no one is listening.
How’s that social media thing working out for you?
Don’t worry; you’re not alone. Lots of organizations are jumping into social media because they think it’s the thing to do. Setting up accounts is easy, but building trust, authority and reputation requires time and strategic focus. That’s where I can help.
I teach B2B organizations how to be smart social marketers. We start with strategy, map backwards to tactics and only then apply tools. We build content that informs, educates and engages. And we measure like crazy.
I’ll help you address the six key pain points of social media marketing:
- Getting stakeholders on board
- Choosing tools and tactics
- Creating compelling content
- Maximizing visibility
- Identifying and engaging with online influencers
- Measuring results
A Track Record of Authority
“He has a B2B knowledge that is unparalleled in social media. His expertise is eminently practical. He is not theorizing on definitions of things, he is telling you how to do something”
Paul Greenberg, Author, CRM at the Speed of Light
I have 25 years of B2B marketing experience and five years of social marketing immersion. My award-winning 2007 book, The New Influencers, was one of the first to document the momentous shifts in influence being driven by bloggers. Secrets of Social Media Marketing (2008) is a hands-on manual used widely as a textbook in college marketing programs. My next book, Social Marketing to the Business Customer (early 2011), will be the first to address uses of social media exclusively in a B2B context.
My seminars, speeches and hands-on consulting services can bring these insights to your organization or company virtually or in person
Contact me to learn more.
Download information about my seminars and training courses.
Download a complete speaking backgrounder.
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