Let Your People Speak!
Earlier this week I wrote an article for SocialMediaB2B.com that made the case that last week’s IBM Watson Jeopardy challenge, in which an IBM computer thrashed the two greatest Jeopardy champions of all time, was the greatest B2B marketing...
CareOne Cashes In On Community
CareOne Debt Relief Services contends with a business climate that few of us (thankfully) have to face: Its industry has a terrible reputation. That industry is debt relief, a field that many people associate with fast talking pitchmen...
How B2B and B2C Marketing Are Different
My fourth book, Social Marketing to the Business Customer, came out this week. While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business...
Social Marketing Hangover
I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve...
The End of ‘Social Media’
This is the time of year when a lot of people make predictions. I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.” It’s not that social media is no longer important....
Five Lessons From the Web 2.0 Summit
I had a chance to attend the recent Web 2.0 Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! and Twitter. Here are five key insights I took away. 1. Make...
My Favorite Productivity Apps – Desktop
When I look back at my own output over the last four years – four books, 190 articles, nearly 1,000 blog entries, 300 podcasts, more than 50 webcasts and a busy speaking/training schedule – I marvel at the role that cheap and free technology...
Social CRM: Curb Your Enthusiasm
If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. And if you’re a CRM user, you’re almost certainly hearing...
How to Moderate a Great Panel
This topic is a little different from my usual fare. It’s about moderating panels, a function that many of us are called upon to perform at events from time to time. When these sessions go badly, it’s usually because the moderator either...
Millennials: Coming Soon to a Cubicle Near You
This weekend I’ll pack my daughter off to college, so as a little celebration, I took her and a friend to a Six Flags amusement park this week. As we drove west on the Massachusetts Turnpike, I took the opportunity to eavesdrop on the...
