A Mobile Game-Changer
Apple unveiled the iPhone Application List last week and boasted that it sold one million of the new 3G (third generation) devices in the product’s first weekend on the market. More important than the sales figures is the coup that Apple...
Envisioning the Future of Journalism
The rapid implosion of the newspaper industry (advertising sales by U.S. newspapers fell a record 14% in the first quarter) has created a storm of debate in the media industry about what journalism will look like when information is free and...
Lessons From the Campaign Trail
Businessweek’s Catherine Holahan writes this week about the big lead Barack Obama has built against John McCain in online visibility. While I’m not going to declare a preference for either candidate, I do think it’s worth noting the lessons...
Web 2.0 Goes Corporate
In my 25 years in the information technology field, I’ve learned how to spot trends that are about to go mainstream. One of my most reliable methods is to attend industry conferences dedicated to some new idea or technology and to look...
Social Media Tools Don’t Matter
Here’s a question I hear from marketers all the time: “We want to launch a corporate blog, but we don’t know how to go about it. Where should we start?” My answer is that you should start a couple of steps back from where you are. Social...
An Online Video Strategy That Hits The Mark
I just returned from my second trip to Toronto in the last two months and was again impressed with the Web-savviness of the Canadian audience. Did you know, for example, that Canadians are the world’s most active users of Facebook? Or...
IDG’s Chairman Sees Brighter Future Online
When I read the story in the New York Times last week about International Data Group’s (IDG) successful transition from a print to an online model, I immediately fired off a congratulatory note to Pat McGovern, IDG’s chairman....
Publishing is Now a Beginning, Not an End
The shift from print to online media requires us to change a lot of our assumptions about marketing and publishing, but perhaps no transformation is more powerful than this: In the online world, publishing information is merely a starting point,...
Secrets of Blogger Relations
Since embracing social media two years ago, Dell Computer has learned a few lessons. One of its key blogger relations people shared some secrets last week in a keynote interview at the New Communications Forum in Santa Rosa, Calif. Richard Binhammer...
Not Optimizing For Search? Shame On You!
When I meet with corporate marketers and their agencies these days, I’m frequently surprised to learn how little they think about search engine optimization.This is despite the fact that Google alone processes an estimated 750 million...
