Comments on: Two Web 1.0 Favorites Still Have Enduring Value

By: Press Releases 1.0 and 2.0 | Social Media Strategy | Online PR | Proactive Report | Sally Falkow

Sat, 08 Aug 2009 16:18:07 +0000

[...] Paul Gillin makes an excellent case for the value of the press release: [...]

By: Paula Drum

Paula Drum — Thu, 30 Jul 2009 22:32:22 +0000

I couldn’t agree more. I’m launching a new brand which means building a new brand (www.gettington.com). Social is part of the strategy, but, we will be using all the tools in the marketing toolbox. The imperative is to be consistent, deliberate and sustain. Great post!

By: Bert DuMars

Bert DuMars — Thu, 30 Jul 2009 21:25:34 +0000

Paul – Great post and very timely. I was just on a call with one of our Marketing Communications Managers and we were discussing this very subject. Brands are not integrating all the traditional and new communications vehicles into a cohesive strategy and execution plan. Word-of-Mouth or Social Media Marketing still relies on foundational communications tools like brand websites, email marketing, press releases and good, old fashioned mass media. When you integrate them all together, you create a very powerful effort and reach.

Thanks for the insightful and timely post.

By: Mary Shank Rockman

Mary Shank Rockman — Thu, 30 Jul 2009 20:24:48 +0000

Great piece, Paul! Being a tech (PR) veteran, too, I completely agree with your assertion that press releases still have relevance and social media techniques are simply some of the many ‘new’ vehicles with which to promote them… Thanks for the great reminder–especially for those who are trying to make sense of the social media hype.

By: Tom Williams

Tom Williams — Thu, 30 Jul 2009 19:58:27 +0000

Very insightful and dead-on. While running a social media tech company, I sometimes forget the old channels are there and are very effective. Thanks for the reminder. Time to update my iContact list!

By: Shannon

Shannon — Thu, 30 Jul 2009 19:57:17 +0000

Paul – Once again, you are brilliant with your point. I’ve made comments about this in certain company, but they scoffed at the idea. When branding, one must not forget all the various audiences for content delivery. Social media is only a certain percantage of readers/viewers. People do actually still watch television on an actual tv in their living rooms and email marketing is still a viable option also.

I’ve recently gone solo again (http://ShannonLane.com) and email marketing is something I’ve added to the mix. Thanks for this article.

By: David Meerman Scott

David Meerman Scott — Thu, 30 Jul 2009 15:19:01 +0000

Great reminder Paul. Obviously I agree!