Comments on: E-mail Do’s and Don’ts http://gillin.com/blog/2009/10/e-mail-dos-and-donts/ Social Media and the Open Enterprise Tue, 09 Mar 2010 02:58:54 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: B2B Web Strategy Blog - eMagine » Tips for getting more oomph from your B2B’s email newsletter http://gillin.com/blog/2009/10/e-mail-dos-and-donts/comment-page-1/#comment-2444 B2B Web Strategy Blog - eMagine » Tips for getting more oomph from your B2B’s email newsletter Mon, 26 Oct 2009 17:54:42 +0000 http://gillin.com/blog/?p=1661#comment-2444 [...] lately we ran into this great post by Paul Gillen, giving us “The Rules” of email as he’s learned them over a decade of [...] [...] lately we ran into this great post by Paul Gillen, giving us “The Rules” of email as he’s learned them over a decade of [...]

]]> By: Tom Kulzer http://gillin.com/blog/2009/10/e-mail-dos-and-donts/comment-page-1/#comment-2342 Tom Kulzer Sat, 24 Oct 2009 23:01:06 +0000 http://gillin.com/blog/?p=1661#comment-2342 You make a great point with "Don’t deceive your subscribers" but I think it's a bit buried. Setting expectations up front before someone subscribers goes a long way to making sure they are a happy engage subscriber for years to come. What are they going to receive? How frequently are they going to receive it? What else are you going to do with my email address? Answering these questions upfront will set you down the path to email marketing success. You make a great point with “Don’t deceive your subscribers” but I think it’s a bit buried.

Setting expectations up front before someone subscribers goes a long way to making sure they are a happy engage subscriber for years to come. What are they going to receive? How frequently are they going to receive it? What else are you going to do with my email address? Answering these questions upfront will set you down the path to email marketing success.

]]> By: Jessica http://gillin.com/blog/2009/10/e-mail-dos-and-donts/comment-page-1/#comment-2254 Jessica Mon, 12 Oct 2009 15:39:19 +0000 http://gillin.com/blog/?p=1661#comment-2254 Great article - agree 100%! Great article – agree 100%!

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