paulgillin.com

Social Media and the Open Enterprise

Nov 20 2009

A Bit of Inspired Word of Mouth

Posted by Paul in marketing, viral_marketing

I’m participating in the Word-Of-Mouth SuperGenius conference that’s being run in Chicago next month by Andy Sernovitz and his crew at GasPedal. It’s been a kick to watch the organizers drink their own Kool-Aid whilst promoting the event. The buttons, banners and custom discount code were nice, but the T-shirt that arrived in the mail yesterday was truly inspired. Talk about one-to-one marketing!

Despite the fact that I look terrible in yellow and the garment accentuates my developing paunch, I’ll be sharing it with others. Like I’m doing now.

This entry was posted on Friday, November 20th, 2009 at 3:24 pm and is filed under marketing, viral_marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “A Bit of Inspired Word of Mouth”

Andy Sernovitz says:

November 20, 2009 at 3:33 pm

Paul –

We’re thrilled that you’re joining us for this event. It’s going to be an amazing day!

Cheers,

Andy
How to get word of mouth for a conference with a t-shirt says:

November 25, 2009 at 6:31 am

[...] A Bit of Inspired Word of Mouth: “I’m participating in the Word-Of-Mouth SuperGenius conference that’s being run in Chicago next month by Andy Sernovitz and his crew at GasPedal. It’s been a kick to watch the organizers drink their own Kool-Aid whilst promoting the event. The buttons, banners and custom discount code were nice, but the T-shirt that arrived in the mail yesterday was truly inspired. Talk about one-to-one marketing! Read more… [...]
I’m a what? And I have to wear that? | B2B Voices says:

November 30, 2009 at 10:38 pm

[...] 2009 December 1 tags: Social Media, supergenius, WOM by Allan Schoenberg Just like Jason Falls, Paul Gillin and Lindsay Lebresco I was intrigued by the box that was delivered to my office last week from Gas [...]