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	<title>Comments on: A Bit of Inspired Word of Mouth</title>
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	<link>http://gillin.com/blog/2009/11/a-bit-of-inspired-word-of-mouth/</link>
	<description>Social Media and the Open Enterprise</description>
	<lastBuildDate>Fri, 18 May 2012 06:11:29 +0000</lastBuildDate>
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		<title>By: I&#8217;m a what? And I have to wear that? &#124; B2B Voices</title>
		<link>http://gillin.com/blog/2009/11/a-bit-of-inspired-word-of-mouth/comment-page-1/#comment-3175</link>
		<dc:creator>I&#8217;m a what? And I have to wear that? &#124; B2B Voices</dc:creator>
		<pubDate>Tue, 01 Dec 2009 05:38:13 +0000</pubDate>
		<guid isPermaLink="false">http://gillin.com/blog/?p=1795#comment-3175</guid>
		<description>[...] 2009 December 1   tags: Social Media, supergenius, WOM by Allan Schoenberg   Just like Jason Falls, Paul Gillin and Lindsay Lebresco I was intrigued by the box that was delivered to my office last week from Gas [...]</description>
		<content:encoded><![CDATA[<p>[...] 2009 December 1   tags: Social Media, supergenius, WOM by Allan Schoenberg   Just like Jason Falls, Paul Gillin and Lindsay Lebresco I was intrigued by the box that was delivered to my office last week from Gas [...]</p>
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		<title>By: How to get word of mouth for a conference with a t-shirt</title>
		<link>http://gillin.com/blog/2009/11/a-bit-of-inspired-word-of-mouth/comment-page-1/#comment-3124</link>
		<dc:creator>How to get word of mouth for a conference with a t-shirt</dc:creator>
		<pubDate>Wed, 25 Nov 2009 13:31:38 +0000</pubDate>
		<guid isPermaLink="false">http://gillin.com/blog/?p=1795#comment-3124</guid>
		<description>[...] A Bit of Inspired Word of Mouth: &#8220;I’m participating in the Word-Of-Mouth SuperGenius conference that’s being run in Chicago next month by Andy Sernovitz and his crew at GasPedal. It’s been a kick to watch the organizers drink their own Kool-Aid whilst promoting the event. The buttons, banners and custom discount code were nice, but the T-shirt that arrived in the mail yesterday was truly inspired. Talk about one-to-one marketing! Read more&#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] A Bit of Inspired Word of Mouth: &#8220;I’m participating in the Word-Of-Mouth SuperGenius conference that’s being run in Chicago next month by Andy Sernovitz and his crew at GasPedal. It’s been a kick to watch the organizers drink their own Kool-Aid whilst promoting the event. The buttons, banners and custom discount code were nice, but the T-shirt that arrived in the mail yesterday was truly inspired. Talk about one-to-one marketing! Read more&#8230; [...]</p>
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		<title>By: Andy Sernovitz</title>
		<link>http://gillin.com/blog/2009/11/a-bit-of-inspired-word-of-mouth/comment-page-1/#comment-3089</link>
		<dc:creator>Andy Sernovitz</dc:creator>
		<pubDate>Fri, 20 Nov 2009 22:33:42 +0000</pubDate>
		<guid isPermaLink="false">http://gillin.com/blog/?p=1795#comment-3089</guid>
		<description>Paul -  

We&#039;re thrilled that you&#039;re joining us for this event.  It&#039;s going to be an amazing day!  

Cheers,

Andy</description>
		<content:encoded><![CDATA[<p>Paul &#8211;  </p>
<p>We&#8217;re thrilled that you&#8217;re joining us for this event.  It&#8217;s going to be an amazing day!  </p>
<p>Cheers,</p>
<p>Andy</p>
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