Comments on: Will All You Learned About SEO Be Worthless?

By: Anonymous

Anonymous — Sun, 07 Feb 2010 16:23:49 +0000

Just wanted to tell you that your page is not showing up properly on the Opera. Anyway, I have subscribed to your RSS feed.

By: Colin Hall

Colin Hall — Sat, 30 Jan 2010 09:12:57 +0000

Content is, and always will be King. SEO never stops developing. I think that modern SEO is a far more subtle beast than in the past, but getting it right can still propel your site upward, so SEO is still alive.

By: Nick @ Brick Marketing

Nick @ Brick Marketing — Mon, 09 Nov 2009 14:16:05 +0000

This is most likely what the future of search will be all about. It will be interesting to see who makes it first as the search engine that provides social search accurately.

By: Twitter Lists: We are who we follow. We are defined by those who follow us. « digiphile

Sat, 07 Nov 2009 22:59:56 +0000

[...] social, “people-centric Web,” we use our friends as a filter. As Paul Gillen observed, everything that you’ve learned about SEO may be useless in a more social Web. Google’s new Social Search shows how, if we choose, our search results [...]

By: Twitter Lists: We are who we follow. We are defined by those follow us. « digiphile

Sat, 07 Nov 2009 22:58:50 +0000

By: carol

carol — Sat, 07 Nov 2009 13:13:00 +0000

isn’t that like putting us in a box? I still prefer browsing over what other people are also seeing right at the very same moment, like an expanded yellow pages. if I would like to laser point my search then I will just go to a particular site that caters to that kind of inquiry.

While the objective is good, I wish it will stay separated to what we are using right now.

thank you for the great post.

By: Andrew Shotland

Andrew Shotland — Thu, 05 Nov 2009 16:54:17 +0000

All you learned about SEO will not become worthless – it will become an invaluable building block to applying similar strategies to social media marketing.

By: Paul

Paul — Thu, 05 Nov 2009 05:06:01 +0000

I disagree that the best domain names are taken. New issues come up all the time that create new opportunities for relevant domain names. You’re right that anonymous inbound links don’t matter, but they haven’t mattered for a long time. The search algorithms were hardened against link farming long ago. You’re right that sharing will be more important, but it will simply be part of PageRank, not a new factor in the market.

Barbara, privacy concerns have been a constant issue online since the early days of the commercial Internet, yet they have not stopped people from giving up a steadily increasing amount of information. I don’t want to dismiss the risks, but service providers have learned that it’s bad business to overstep privacy boundaries. There is a legitimate risk of privacy breaches, but I really don’t worry about Google or any other reputable company violating my privacy simply because it wouldn’t be good business for them. Hacking and identity theft are another matter, but we’re dealing with a different kind of criminal in those cases.

By: Barbara Bix

Barbara Bix — Thu, 05 Nov 2009 03:49:16 +0000

Paul, I’m curious as to why you’re not concerned with privacy issues associated with using gmail, google docs, etc.

By: Jorge Barba

Jorge Barba — Wed, 04 Nov 2009 23:52:03 +0000

SEO won’t be worthless, It’ll just become less and less relevant. I believe it’s become a ‘default’ part of any website, it comes with the design and marketing included.

As you know getting any type of organic position on SERP’s takes a lot of work and time, that game is well over for people starting any website just like most domain names are already taken.

We’ve reached convergence where everyone’s playing by the same rules where copying and replicating is the norm.

The game has shifted to the ’social influence’ space where anonymous inbound links matter less and # of shares, mentions, immediacy matter more.

This will be more difficult to manipulate than SERP’s because you can’t replicate personal influence. Once we have enough people using these social tools, sharing will trump PageRank.

Why wait until that happens, the time is now.

Thoughts?