Comments on: Guide to Choosing Social Media Tools http://gillin.com/blog/2010/02/selecting-social-media-tools-a-step-by-step-guide/ Social Media and the Open Enterprise Fri, 18 May 2012 06:11:29 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Morton http://gillin.com/blog/2010/02/selecting-social-media-tools-a-step-by-step-guide/comment-page-1/#comment-9756 Morton Thu, 21 Oct 2010 10:39:15 +0000 http://gillin.com/blog/?p=1925#comment-9756 I would focus on a combination of up-n-coming social trends like Google Wave and Bing, also possibly Google FastFlip. Also I would recommend "stand-bys" like twitter and Facebook, and I'd suggest being able to explain how things like twitter and Facebook fan pages can give added value to a company's social media efforts. http://ik8.appealtextparliament.com/map-5.html I would focus on a combination of up-n-coming social trends like Google Wave and Bing, also possibly Google FastFlip. Also I would recommend “stand-bys” like twitter and Facebook, and I’d suggest being able to explain how things like twitter and Facebook fan pages can give added value to a company’s social media efforts. http://ik8.appealtextparliament.com/map-5.html

]]> By: Allen Bonde http://gillin.com/blog/2010/02/selecting-social-media-tools-a-step-by-step-guide/comment-page-1/#comment-3898 Allen Bonde Thu, 11 Feb 2010 20:34:58 +0000 http://gillin.com/blog/?p=1925#comment-3898 Hi Paul - Always enjoy reading your posts! I agree that treating social as a *channel* is SO essential, whether you are working with marketers, customer service folks or even internal-facing audiences. And I've found that assigning owners for each of these channels is as important as having a well-designed strategy for how you use ALL your channels and integrate them with existing communication and collaboration methods. You and your readers may find that my recent article on "10 step to a practical social media business strategy" amplifies a number of your points and perhaps adds some additional perspectives and pointers as well. It's on SearchCRM at: http://bit.ly/8Z89Wv. I welcome your thoughts and feedback! best, Allen Hi Paul -

Always enjoy reading your posts! I agree that treating social as a *channel* is SO essential, whether you are working with marketers, customer service folks or even internal-facing audiences. And I’ve found that assigning owners for each of these channels is as important as having a well-designed strategy for how you use ALL your channels and integrate them with existing communication and collaboration methods.

You and your readers may find that my recent article on “10 step to a practical social media business strategy” amplifies a number of your points and perhaps adds some additional perspectives and pointers as well. It’s on SearchCRM at: http://bit.ly/8Z89Wv. I welcome your thoughts and feedback!

best,
Allen

]]> By: Paul Gillin http://gillin.com/blog/2010/02/selecting-social-media-tools-a-step-by-step-guide/comment-page-1/#comment-3824 Paul Gillin Mon, 08 Feb 2010 13:54:03 +0000 http://gillin.com/blog/?p=1925#comment-3824 Phil: One basic tactic would be to monitor the amount of activity within the internal social network: members, discussion threads, questions posted and answered perhaps the number and type of wikis launched for project management. You could also modify sales reports to require reps to document any value they got from the social network that led toward new business. Another simple way to assess value, if not necessarily ROI, is to conduct an employee survey and ask if the network is making people more effective in their jobs. Put all those together and you have a pretty good idea if the project is worth the effort. Phil:

One basic tactic would be to monitor the amount of activity within the internal social network: members, discussion threads, questions posted and answered perhaps the number and type of wikis launched for project management. You could also modify sales reports to require reps to document any value they got from the social network that led toward new business.

Another simple way to assess value, if not necessarily ROI, is to conduct an employee survey and ask if the network is making people more effective in their jobs. Put all those together and you have a pretty good idea if the project is worth the effort.

]]> By: Randal Weidenaar http://gillin.com/blog/2010/02/selecting-social-media-tools-a-step-by-step-guide/comment-page-1/#comment-3813 Randal Weidenaar Sun, 07 Feb 2010 14:30:34 +0000 http://gillin.com/blog/?p=1925#comment-3813 Very practical. Effective communication does require knowing how to reach people. Once you have opened the lines of communication you need to have something to say that will engage those who are listening, else you have just created a new noise maker that people will invent a filter for like Can Spam or Caller ID. There is a window of opportunity on these channels that like will close down so we need to be savvy now. Good insights Paul. Very practical. Effective communication does require knowing how to reach people. Once you have opened the lines of communication you need to have something to say that will engage those who are listening, else you have just created a new noise maker that people will invent a filter for like Can Spam or Caller ID. There is a window of opportunity on these channels that like will close down so we need to be savvy now. Good insights Paul.

]]> By: Social Media Weekend: Case Studies, E-Commerce, Social Media Budget, Strategy | DreamGrow Social Media http://gillin.com/blog/2010/02/selecting-social-media-tools-a-step-by-step-guide/comment-page-1/#comment-3788 Social Media Weekend: Case Studies, E-Commerce, Social Media Budget, Strategy | DreamGrow Social Media Sat, 06 Feb 2010 10:46:22 +0000 http://gillin.com/blog/?p=1925#comment-3788 [...] Paul Gillin’s Guide to Choosing Social Media Tools. Most companies have the same problem: They’ve dabbled in blogs, Twitter and Facebook fan pages but after several months they lack traffic, followers and fans. They’re frustrated and confused. Wasn’t this supposed to be a cheap and easy way to build their brand and bring in sales? Social media demands a strategy, and that’s where businesses usually don’t go far enough. [...] [...] Paul Gillin’s Guide to Choosing Social Media Tools. Most companies have the same problem: They’ve dabbled in blogs, Twitter and Facebook fan pages but after several months they lack traffic, followers and fans. They’re frustrated and confused. Wasn’t this supposed to be a cheap and easy way to build their brand and bring in sales? Social media demands a strategy, and that’s where businesses usually don’t go far enough. [...]

]]> By: Can Audi R8 in Midnight Club LA without Social Club? | Audi V10 - Sports Car News http://gillin.com/blog/2010/02/selecting-social-media-tools-a-step-by-step-guide/comment-page-1/#comment-3774 Can Audi R8 in Midnight Club LA without Social Club? | Audi V10 - Sports Car News Fri, 05 Feb 2010 22:11:24 +0000 http://gillin.com/blog/?p=1925#comment-3774 [...] Guide to Choosing Social Media Tools | paulgillin.com [...] [...] Guide to Choosing Social Media Tools | paulgillin.com [...]

]]> By: Roy Wells http://gillin.com/blog/2010/02/selecting-social-media-tools-a-step-by-step-guide/comment-page-1/#comment-3773 Roy Wells Fri, 05 Feb 2010 21:27:41 +0000 http://gillin.com/blog/?p=1925#comment-3773 It is always amazing how everyone sees a train pull into the station and they jump onto it without asking where it is headed, or why they got on it. Every campaign, whether it is social media, traditional media, public relations, advertising has to work backward in developing the strategy. If you do not know what your goal is, how can you develop a strategy? Those who simply invest in these tactics without understanding ow to use them will either fail, or just get lucky. Excellent post. It is always amazing how everyone sees a train pull into the station and they jump onto it without asking where it is headed, or why they got on it. Every campaign, whether it is social media, traditional media, public relations, advertising has to work backward in developing the strategy. If you do not know what your goal is, how can you develop a strategy? Those who simply invest in these tactics without understanding ow to use them will either fail, or just get lucky. Excellent post.

]]> By: ElizabethL http://gillin.com/blog/2010/02/selecting-social-media-tools-a-step-by-step-guide/comment-page-1/#comment-3768 ElizabethL Fri, 05 Feb 2010 18:23:11 +0000 http://gillin.com/blog/?p=1925#comment-3768 I agree Eric, it's nice see some advice about being strategic with your social media strategies. I think some companies dive in head first and aren't focused enough on the final goal. In many cases, companies are just too busy and dont have time for social media. That's when they need to consider outsourcing. I agree Eric, it’s nice see some advice about being strategic with your social media strategies. I think some companies dive in head first and aren’t focused enough on the final goal. In many cases, companies are just too busy and dont have time for social media. That’s when they need to consider outsourcing.

]]> By: Phil http://gillin.com/blog/2010/02/selecting-social-media-tools-a-step-by-step-guide/comment-page-1/#comment-3767 Phil Fri, 05 Feb 2010 17:28:08 +0000 http://gillin.com/blog/?p=1925#comment-3767 Let's say an org had the goal of investing in internal "social capital" with the goal of increased engagement and productivity. What yardsticks would be most helpful? Let’s say an org had the goal of investing in internal “social capital” with the goal of increased engagement and productivity. What yardsticks would be most helpful?

]]> By: Eric Boggs http://gillin.com/blog/2010/02/selecting-social-media-tools-a-step-by-step-guide/comment-page-1/#comment-3763 Eric Boggs Fri, 05 Feb 2010 16:37:06 +0000 http://gillin.com/blog/?p=1925#comment-3763 Great post. Really glad to see that people are finally coming around to social as a "channel" and starting to put some rigor around their activities, goals, measurement, etc. Eric Boggs http://argylesocial.com Great post. Really glad to see that people are finally coming around to social as a “channel” and starting to put some rigor around their activities, goals, measurement, etc.

Eric Boggs
http://argylesocial.com

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