Who are social customers? According to Paul Greenberg, they:

• Are savvy using social channels
• Trust differently than they used to
• Communicate with peers
• Communicate with companies
• Get what they want
• Are social, mobile, local
• Expect immediate response or nearly immediate response
• Expect information available nearly instantly when searching
• Increase velocity of consumerization of work
• Actively participate in effecting change by using social networks.

Also according to Greenberg, companies that trust their customers:

• Listen to customer needs and feedback
• Deliver high-quality goods and services
• Treat employees well
• Place customers ahead of products

Makes sense, doesn’t it?