Posterous is a new service that radiates a person’s social media activity out to a network of community sites such as Twitter, Facebook, Flickr, Tumblr and Delicious. Posterous is one of a host of new services that automate the once-tedious manual process of cross-posting information to multiple websites and social networks. Other pure-play entrants in this category include Ping.fm, Dlvr.it and the Wordpress plugin Supr, but the basic capability to cross-post information across multiple social media is rapidly becoming a part of nearly every Web application. Google Buzz, which was announced just this week, has some of the same functionality.
These are the first ripples in a wave of new technology that will make the Internet effectively site-less. By that I mean that the metaphor of the Web as we’ve known it for the last 15 years is breaking down. The Internet is increasingly not about sites but about content and people. As technology makes it possible for our online scribblings to appear wherever we may choose, the task of assessing influence will become considerably more complex.
The big change in the landscape is that information no longer needs to have a homepage in order to reach an audience. Facebook kicked off this trend when it created a service that was so popular that some brands found it was more desirable to use Facebook as a homepage than their branded websites. Honda is a notable example of this. The auto maker has started listing a Facebook fan page as the destination URL in its TV ads. The tactic is a bit of a gimmick, but it’s also indicative of a shift in marketer perceptions. As Coca-Cola’s Digital Communications Director Adam Brown told me recently, “Our philosophy is to fish where the fish are.”
Only it’s becoming more difficult to figure out where the fish are. As social networks integrate their content, the contributions of individuals will become detached from discrete websites. On Twitter, for example, conversations exist in a stateless form that finds a home on Twitter.com, TweetDeck, Seesmic, blog widgets or any other listening device that catches them. How do we assess influence in this environment?
In the early days of social media (and by that I mean 2006!), online influencers used their blogs as a home base and relied upon word-of-mouth, inbound links and search engines to deliver an audience. Today, the blog is almost irrelevant. With Posterous, a blog entry can be created as an e-mail message and posted automatically to a couple of dozen social outposts, formatted for the unique capabilities of each destination. Some of these services publish fan and follower counts but others don’t. Determining an influencer’s “share of market” is a matter of picking through search results and the metrics provided by various channels to measure a person’s total footprint.
In time, services will emerge that make sense of this chaos, but for now this is a classic case of technology outpacing people’s ability to understand it. For marketers, the key point is that the website as we have known it is diminishing in importance, influencers are magnifying their voices and the rules of engagement are being reset. The good news is that everyone can use these tools, so if you’re currently limiting your publishing activities to a blog or Twitter, consider expanding your scope. The bad news is that the influencer you thought you had identified and corralled is now blasting messages to a whole lot of different audiences. Only time will tell what the impact of that new reality will be.
As we head into the second decade of the new millennium (okay, it technically doesn’t begin for another year, but stick with me), it’s worth remembering where media stood just 10 years ago.
In December, 1999, few people had heard of Google. Online advertising was banners and e-mails. Big media brands dominated the Web. US newspaper ad revenue would hit record levels in 2000. Newsroom employment would peak in 2001 as newsstand sales of the top 100 magazines approached 30 million. No one had heard of blogs. People used mobile phones to talk.
The statistics go on and on. In just 10 years, our century-old mass-market media model has given way to a new structure dominated by the economics of one. Customers now take their opinions directly to the market. Woe to organizations that don’t listen.
The contraction of mass-market media has brought plenty of pain. Tens of thousands of media professionals have lost their jobs in the past two years, crowdsourcing has sent some professional fees into a tailspin and veteran marketers are under threat if they don’t “get” social media. But this pain is necessary, even beneficial in the long run.
New Efficiency
That’s because media has historically been one of the least efficient disciplines on the planet. It’s a profession that declares success if only 97% of its audience ignores an ad or tosses the mailer into the trash. It gains one customer at the expense of annoying 50 bystanders. When department store magnate John Wanamaker said half his ad dollars were wasted, but “I don’t know which half,” he was being generous.
The new Internet has flipped the economics. As media control has passed from institutions to individuals, waste has begun to be worked out of the system. The cost of reaching a targeted customer will only decline in the years to come. Sadly, efficiency will also devastate those industries and professions that thrived on media’s historical inefficiency.
While mourning the loss of comfort and security that old media once provided, we shouldn’t get caught up looking backward. More competitive markets will bring new options for reaching customers. The marketers who survive will be those who put the past behind and move quickly to take advantage of these new efficiencies.
Let’s start the year not by mourning the losses of the last decade but by learning the skills we’ll need to survive the next.
What changes will we be looking back upon a decade from now? Post your predictions as comments.
In a couple of recent entries (here and here), I discussed tricks for coming up with ideas for entries for your blog. Now let’s look at how to express them with clear, search-friendly writing.
1. Know Your Audience
This is the most important point to get clear. Having an image of your target reader helps you craft your approach and limits wasted words. For example, if I’m writing about e-mail marketing I’ll approach the subject very differently depending on whether the audience is professional marketers or college students. IDG Chairman Patrick McGovern used to suggest that writers keep a picture of a reader on the wall to remind them that there was a person on the other end of the interaction. It’s not a bad idea. The more you think of writing as a conversation, the more clearly you get your point across.
2. Know What You Want to Say
A writing coach once advised me to “Tell people what you’re going to say, say it, then tell them what you just said.” Another used to ask his students simply, “What’s the story about?” It was amazing how many professional journalists couldn’t answer that simple question.
Drive-by blog readers have neither the time nor patience to unravel complex messages, so tell them at the top what they can expect to take away from their investing in your words. It’s a good practice to write a brief summary of the point or points you want to make and then fill in the details, keeping in mind that they should lead to the intended conclusion. How many major points should you make in a single blog entry? Instinct tells me no more than two. Beyond that you’re into an essay, which requires a different approach to writing. For the purposes of a blog, short and simple usually works best.
3. Grab the reader’s attention
If you want to see some examples of great writing, browse the archive of Pulitzer Prize winners. Nearly every article you read there begins with a statement, quote or anecdote that commands your attention. Some of the most powerful writing leads with a story, like the young newlyweds whose lives were upended by a cancer diagnosis or the 84-year-old Georgia woman who couldn’t register to vote because her birth had never been documented. Journalists call these passages “grabbers.” They’re meant to stop readers and make them want to find out more.
Business writers don’t usually have the opportunity to tell stories like these, but a grabber can simply be a statement of the unexpected, such as “Everything you’ve ever learned about marketing is useless, and here’s why.” Or if you can’t come up with something dramatic to say, simply tell people what you’re going to tell them. Try to arouse curiosity: “The Chaos Scenariois a great book, but prepare to be disturbed by what it tells you.”
It’s easy to get bogged down working on your introduction. One tactic I use is to skip the lead entirely and begin writing with the second paragraph. By the time I’m halfway done, I’ve usually thought of an idea for how to start.
4. Write Like You Speak
Not everyone is a talented writer, but nearly everyone is capable of writing clearly. Some of the worst writing is done by people who imagine themselves to be budding Hemingways. Their attempts at eloquence come off sounding tortured instead. If you’re not a gifted writer, it’s no big deal. One of the great characteristics of blogging is that it’s so personal. Start by speaking your words and then write down what you said. A great tool is Dragon Naturally Speaking, a voice recognition program that you can pick up for about $50 on eBay. I’m using it right now.
5. Use Organizational Tools
Many of my own blog entries are written just like this one: I state a theme at the top and then organize the points I want to make as subheadings or bullet points. This is basically a form of outlining that enables me to organize my thoughts logically. It doesn’t work in every case, such as when telling a story. But it’s easier to write when your thoughts are organized as a series of short messages.
Another useful tool is to write on a timeline. State the conclusion you’ve reached and then describe the process by which you arrived there. Journalists are taught to use the “inverted pyramid” style, by which information is related in order of declining importance. The inverted pyramid was invented for the days when articles were cut from the bottom and it’s less relevant than it used to be, but the simple practice of deciding what’s most important is useful for organizing your thoughts.
These are just a few ideas for getting over bloggers block. In an upcoming entry, I’ll talk about writing in the age of search. Meanwhile, please contribute your own tricks and techniques for writing clearly in the comments section below.
I met a woman this week at the Supergenius conference who’s quietly making her mark on the giant crafting business. If I was writing a book, I might even call Jenny Barnett Rohrs a New Influencer.
Jenny is a professional music therapist who put that career aside for a few years to care of her kids. But the artistic instinct didn’t die amid the PBJ sandwiches and homework. The Lakewood, Ohio mom continued her passion of crafting and nearly two years ago launched a blog under the clever name of Craft Test Dummies.
Jenny was urged on by husband Jeff, who works at ExactTarget, an e-mail marketing term. Jeff knows a thing or two about digital promotion, and he urged Jenny to sweat the basics in organizing her site, writing good headlines and tagging all content. Jenny further promoted her own brand by volunteering to write for CraftCritique.com, a popular reviews site. Her Facebook fan page is a cornucopia of advice and offers. There’s a Ning community. And she’s on Twitter because, well, who isn’t?
The result: Craft Test Dummies is now the number nine result on Google for the keyword “crafting,” beating out even very large retail enterprises. Imagine that. In a population of hundreds of millions of crafting enthusiasts worldwide, this blogger has reached search nirvana in less than two years all by herself. Now Jenny gets hundreds of daily visitors, invitations to speak and samples from crafting supply makers around the country who hope to get one of her coveted reviews. She gets paid to demonstrate at trade shows and craft fairs and recently signed a contract to consult for an online retailer.
Jenny Rohrs is successful because she took care of the basics:
The blog is polished and well-organized. Categories are selected with care. Entries are thoroughly tagged;
The site is optimized for search. One trick: nearly every page title contains the word “craft” or “crafting;”
Jenny’s a good member of the community. She links to crafters she respects and they return the favor;
She uses every platform to her advantage, and the cross-links create more search awareness;
Most importantly, Jenny writes good stuff. Her entries are conversational, friendly and easy to read. They’re also full of ideas and advice. Not only does this appeal to crafting enthusiasts, but Google is tuned to love that kind of content.
With so many millions of blogs out there, you might fear that it’s too late to get into the game. But look at the results that this recent entrant has achieved. The secret is to deliver good content in an accessible format and to spread the word through as many channels as possible. The total cost of all the social media platforms Jenny Rohrs uses is $0. Her time may be invaluable, but the tools are cheap.
I’m undertaking a research project to assess the value of integrated social media marketing programs to a company’s overall strategy. I have a sponsor for it (who has to remain anonymous for the moment because of an upcoming product announcement) and am seeking others.
Here’s the premise: One of the big changes we’ve seen in the social media marketing landscape over the past year is that companies are beginning to expand beyond using point social tools such as blogs and Facebook fan pages and building multiplatform programs that incorporate elements like video, podcasts, social networks, Twitter and branded customer communities. Early feedback indicates that there may be a multiplier effect that comes from integrating these programs. In other words, when you tweet your blog entries, you get better results than if you had used each platform independently of the other.
This research attempts to assess what best practices are emerging at these early stages. In my dreams, it’ll also yield some kind of formula for calculating this multiplier. There are two parts to the research:
A survey; and
One-on-one interviews.
I invite everyone who coordinates social media efforts for a business with multiple employees to take the survey by filling out the form below. It probably takes about 20 minutes to complete if you respond to the optional verbatim questions and less than 10 minutes if you don’t.
I’m also seeking marketers at medium to large companies to consent to an in-depth telephone interview of approximately 30-45 minutes’ duration. I’ll ask you to will expand upon some of the information you provide on the survey.
I’m hoping you’ll agree to go on the record for the phone interview, but I’m flexible if that’s a problem.
Please contact me by any of the means listed below if you’re interested in helping with my research, or just add a comment at the end of this post. Thank you!
I spent 90 minutes speaking to Dr. Nora Barnes’ social media marketing class at the University of Massachusetts/Dartmouth this morning. I try to speak to college classes at least four or five times a year, in part to give back something to the next generation and in part to learn more about what’s on their minds.
I asked the students – all of them senior marketing majors – the same question I always ask college classes: How many of you subscribe to a daily newspaper? The response was pretty typical: three students out of a class of 34.
Here are some of the things I told them:
Much of what you’ve learned about marketing over the last four years will be irrelevant five years from now. The field is changing too quickly. You’ve been learning about how to tell a story and position a brand, but in the future your job will be much more about listening to customers and working collaboratively on brand definition.
You should discard much of what your teachers have been telling you about the media. Traditional media is collapsing and what emerges from the rubble will look very different than the institutions we now know.
The best skills you can bring into the marketing field today are resourcefulness and curiosity. You must be willing to reinvent your skills constantly because the playing field is in a constant state of turmoil. This is very exciting for you and it’s very scary for the people you will be working for. Be sympathetic, but don’t get stuck doing things the old way.
Traditional media was built upon a foundation of inefficiency. The clothing retailer who wanted to reach the .01% of the population who want to buy a wedding gown at any given time has had to pay for the 99.9% who don’t. That’s crazy, but it’s the only way we could get a message across in the past.
The worlds of media and marketing are undergoing enormous improvements in efficiency right now. Unfortunately, efficiency is usually painful because it destroys institutions that were built upon inefficiency – institutions like newspapers and magazines. In the end, we’ll be better off, but we’re still in the ugly destruction phase right now.
In the last decade, Americans have shift from browsing to searching for information. This has huge implications for the way decisions of all kinds will be made in the future. Search engine marketing and search engine optimization should be part of any core university marketing curriculum today.
The shriveling of traditional media creates new opportunities for organizations — and that includes businesses — to fill the trust gap that’s been left behind. Businesses can become media if they so choose. Most of them haven’t accommodated themselves to that fact.
Trust is complex in the new world because we are losing our traditional trusted brands. I trust Wikipedia to tell me the date the Yalta Treaty was signed, but not necessarily to interpret the poetry of Edgar Allan Poe. Trust is also situational. We are learning to trust some sources for certain kinds of information but not for others. It will take time for us to sort this out.
Today, individuals can choose to be celebrities all by themselves. They need to have something interesting to say and the knowledge to use new channels to say it. This is very cool. We no longer have to depend on others to decide if we can be important or not
This is a great time to be a college student getting into marketing. The old guard is struggling to learn the new tools that this generation intuitively understands. Companies like Edelman are going so far as to create reverse mentoring programs in which younger employees train senior executives. This doesn’t mean you young people know it all. Be open-minded about learning from the experience of others and be generous about sharing what you know.
In the old days, the marketer’s job was to media-train a few key executives. In the future, the marketer’s job will be to media-train the entire company. This will be enormously empowering for marketers.
Marketing’s traditional role has been to talk. Its future role will be to listen. Branding and positioning will be defined as much by a company’s constituents as by its employees. If you choose simply to talk, people will choose simply not to hear you. Marketers have an unprecedented opportunity to increase their importance in the organization by becoming listeners.
This is the second installment in a multi-part series on how to write killer content for your blog. It continues the thread I began last week on how to come up with ideas for topics.
Defy conventional wisdom. This is an old newspaper columnist trick, but it works well. Think of a topic that most people agree upon and argue the exact opposite point of view. For example, try to build a case for why social networks are a passing fad or the New York Jets are the team to beat in the NFL this year (okay, that last one’s a stretch). You have to think creatively to argue your point, and the result may be more satire than opinion, but just let the idea take you where it wants to go. Going against conventional wisdom is one of the best ways to fuel creativity.
Get Angry. The best writing is driven by emotion. Think about something you’ve heard or seen recently that really made you mad. Are there lessons you can share? Or can you abstract the issue into a more general commentary ? Maybe you got cut off by a driver talking on a cell phone. That could lead to a bigger essay on distraction. Let your passion guide you, but be careful not to push the “publish” button till you’ve calmed down.
Aggregate other opinions. Go to a news/blog aggregation site like Alltop.com and browse a category that interests you. Find a topic that several people are commenting upon, summarize their comments and add your own. For an extra twist, try the tactic mentioned in the first item above and arguing the opposite case.
Tell a story. It’s the most powerful form of human communication. Reach back to an experience that was meaningful to you and start writing it down. What did you learn from that experience? How can those lessons help others?
Revisit. The simple act of scrolling through your past blog entries can yield ideas about new topics or new angles on old topics. If your predictions were wrong, tell why. If they were right, build on them.
Conduct a small research project. Two of my most well-received blog entries of the last year were quick experiments, each of which took less than an hour to conduct:
Last year, I visited 15 corporate blogs shortly after the financial meltdown and looked at what they were saying about the economy. The lack of attention to this hugely important story was stunning. It made me angry, and that’s a good formula for writing.
Last month I picked a stream of 100 tweets at random and analyzed them for content and value. The results surprised me and my essay generated quite a few tweets from others.
Make a list. This is the most popular organizational tools in the blogosphere. Pick a topic about which you have some expertise and offer quick hits of advice. For example: “10 Ways to Research a Company on the Web,” or “Seven software utilities I couldn’t live without.” Or you can skip the numbers and just organize your thoughts in modules, like I’m doing here. I get tired of all the numbered lists after a while, but I have to admit, readers love ‘em.
Predict. Predictions are hugely popular at the end of the year, but you can make them any time. To add variety, limit your time frame or endpoint. Neville Hobson and Shel Holtz did this effectively with the 500th edition of their “For Immediate Release” podcast by asking their listeners to predict what topics the two will be discussing during their next 500 shows. Pick a topic, make a prediction and argue your case. Then revisit later and write about how you did.
Recommend. Are there blogs, discussion forums, podcasts or how-to websites that you love? Write them down, tell what you like about each and share them with your readers.
Explore everyday things. This is an offbeat approach, but it’s a great way to satisfy your curiosity while delving into little-known corners of the Web. Pick a topic about which you know very little and research it. For example, learn why golf balls have dimples or find the origin of the phrase “the whole 9 yards.” This work may have limited relevance to your business, but it’ll probably yield a fascinating tidbit of information and help you learn new ways to find things online.
Serialize. Take any of the ideas above and publish it as short thematic entries. Few people read long articles anymore, anyway, so break out those ideas and sprinkle them around. Just be sure to tag and categorize them appropriately so you can reassemble later.
I could go on. There are dozens of other ways to generate ideas. But let’s hear from you. Comment below on some tactics that you use to unblock those creative juices.
The best way to sustain visibility, name recognition and search-engine love in our information-saturated world is to write a lot, particularly on a blog, which is a magnet for search engines.
But writing is hard for most people. Just coming up with a topic to write about and something new to say is often the biggest struggle.
I’ve learned a few tricks about how to overcome Web 2.0 writer’s block that I thought I’d share with you over the next couple of issues. I also hope you’ll come to the blog version of this article and add your own. We’ll start at the beginning.
Choosing a Topic
The first step is to write about things that inspire you and about which you have strong opinions. If the subject doesn’t move you, it’s hard to get motivated and create ideas.
Use Feeds. All blogs and most news sites support RSS feeds. In some cases, the feed delivers the entire content of the site. In other cases, they’re organized by topic. You assemble feeds in RSS reader.
RSS readers are basically mini newspapers you create out of information streams from online sources. I use Google Reader to set up topical feeds from bloggers and publishers I like who cover these topics. Here’s an example of one I set up about journalism and news. It’s usually a two-click process to add a feed to Google Reader, and another couple of steps to organize the feed into a folder. You can even republish the collection of feeds as a single feed of its own.
Topical feeds inspire great ideas. You can easily see if a topic is trending by the amount of attention it’s getting. Feed collections also give you a quick idea of whether a topic is controversial, since you can easily see if a lot of people are writing about it.
Tweet and be Tweeted. I’ll admit to not being very good at jotting down ideas when I have them. My teachers always told me to carry around a notebook for this purpose, but I’d either forgot the notebook, the pen or both.
Twitter has helped me surmount this disability. Now when I see something interesting, or have an idea, I tweet it. I can then go through my own tweet stream later and look for ideas that have since slipped my mind.
Twitter is also an endless source of ideas. If you carefully manage the list of people you follow, the stream of tweets is a great source of inspiration. With the new Twitter Lists feature, I can now read tweets from people who share interests or affiliations. It’s like the topical RSS feeds described above, only shorter and less predictable.
Bookmark. When you see an interesting article or video, bookmark it and write a comment. Services like Delicious, Reddit and Clipmarks make this easy. My personal favorite is Diigo, because it allows me to highlight and annotate the items I bookmark. Here’s my personal list of the most interesting articles I’ve bookmarked recently. Choose a tag you’ll remember, like “ideas.”
Listen to Your Audience. Conferences, meetings and consulting work are good sources of material because they tap into what’s on people’s minds right now. Find an article that interests you and look at the comments to see what questions people are asking. Maybe you can be the one to answer them.
Refresh old material. If you’ve been writing for more than a year, chances are there’s some material in your archives that could use a fresh look. Revisit an old prediction and see if it came true. Or discuss new ideas on an old subject. Be sure to link to the original article to drive a little more traffic to it.
I’ll continue with more ideas next week. Also, as I was writing this piece, I came upon an article by Steve Aitchison on the very same topic. He suggests 100 ways to generate ideas, and many of his suggestions are very good.
From yesterday’s BtoB magazine NetMarketing Breakfast in New York, here are some facts and figures from Adam Christensen, Social Media Communications Manager at IBM, about Big Blue’s use of social media tools:
For a company with 400,000 employees, those numbers are pretty impressive. They’re all the more remarkable when you consider that, 20 years ago, IBM had one of the most buttoned down command-and-control cultures of any company on the planet.
Adam works on strategy and standards for IBM’s global social media activities. Follow him on Twitter.
A few weeks ago I shared some tips on being an effective podcast guest, but what about handling the other end of the microphone? Having recorded several hundred podcasts over the last three years, I’ve learned from my mistakes and you can, too.
There is actually little difference between podcasting and talk radio, but there’s a big difference between any kind of audio recording format and ordinary conversation. Most podcasts take the form of a Q&A interview with an expert guest. If you’re the host, here are some tips to keep in mind:
Prepare, prepare, prepare. The goal of the interview should be to make both parties sound good. The more time the host puts into understanding the topic and the expertise of the person being interviewed, the smoother things will go. It’s even better when the host can share interview questions in advance with the subject. That way, there’s no awkward fumbling while the guest comes up with an answer to an unexpected question.
Use the right technology. This is huge. Many people record podcasts using conference services such as Free Conference Call. While these are great for calls — and you certainly can’t beat the price — the quality of the recording sounds like, well, a conference call.
The best way to record an interview is in person using a digital audio recorder. If you can’t record in person, I recommend recording the call using a computer with a VOIP service like Skype. Any of the talk services from Google, Yahoo, AOL and others will work just as well.
If both parties are using VOIP and decent quality headsets with microphones, the conversation will sound almost as good as if the two of you were in the same room. Even if only one party is on Skype, the sound quality is still superior to that of a phone call. A key variable is to use a headset and microphone instead of the standard telephone handset. Companies like Logitech make headsets that deliver very good quality for as little as $30.
If you’re using a VOIP service, inexpensive software like Pamela, MX Skype Recorder and PowerGramo can record both sides of the conversation on separate tracks with outstanding quality. Gizmo is an open source option, but I don’t like the recording features as much as the commercial alternatives.
For editing, Dana (my wife and expert podcast editor, at right) and I use the open-source Audacity software. Other free or inexpensive options include GoldWave, WavePad, Wavosaur and GarageBand.
Make yourself scarce. Your goal as a moderator is to make your subject sound good. Limit your presence in the program to an introduction, questions and occasional comments on the subject’s answers. Unless the interview is really about you, don’t spend a lot of time telling personal anecdotes or restating what the subject said. Guide the conversation but don’t try to dominate it.
Make it a conversation. We’ve listened to too many podcasts in which the host was clearly reading a list of questions. In one of our favorites, the host habitually follows up each guest’s answer by saying, “Excellent.” It’s as if he’s relieved that the answer was completed successfully!
An interview is a conversation, not an exercise. Listen to what your subject says and be ready to follow up on an interesting comment. If the new direction causes a break in the conversation, stop and do it over. You can always fix interruptions in the editing stage.
Avoid yes/no questions. You want your subject to tell stories and expound upon opinions. Avoid questions that force the person to deliver simple answers. A good tactic: start questions with phrases like “Tell us about,” “What do you think about?” and “Give us examples of…” In other words, force your subject to go into detail.
Limit length. While I don’t like to give absolute guidelines for the optimal length of any podcast, 15 to 20 minutes is considered about the norm. If your guest is searingly interesting, let the tape roll, but in general, keep an eye on the clock. Avoid letting answers go beyond about 90 seconds.
Do it over. The beauty of digital recording is that bits are free. If you don’t like the answer your guest gives you, don’t hesitate to record it again. And again, if necessary. Guests will appreciate the extra attention you give to helping them sound their best.
Remember the ID3 tags. Doug Kaye of IT Conversations gave us this advice three years ago, and it’s some of the best we ever received. Most search engines can’t index audio, so your great work is invisible to them unless you fill out the ID3 tags. This is simply a text description of your program, but it’s very important because it’s the only means that search engines have to understand what you’re talking about.
If you want to shortcut this learning curve, contact us about our PodcastNOW! service. We deliver high-quality podcasts without all the trial and error. We also provide training services that can get you up to speed quickly. Dana can even turn you into an Audacity expert in no time using a screen share.
new service that radiates a person’s social media activity out to a network of community sites such as Twitter, Facebook, Flickr, Tumblr and Delicious. Posterous is one of a host of new services that automate the once-tedious manual process of cross-posting information to multiple websites and social networks. Other pure-play entrants in this category include Ping.fm, Dlvr.it and the Wordpress plugin Supr, but the basic capability to cross-post information across multiple social media is rapidly becoming a part of nearly every Web application. Google Buzz, which was announced just this week, has some of the same functionality.![[del.icio.us]](http://images.del.icio.us/static/img/delicious.small.gif){kind=small}
The best way to sustain visibility, name recognition and search-engine love in our information-saturated world is to write a lot, particularly on a blog, which is a magnet for search engines.
From yesterday’s BtoB magazine 
A few weeks ago I 
For editing, Dana (my wife and expert podcast editor, at right) and I use the open-source 
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