Marketing firm piggybacks on March Madness for fun social media “bracket”

Big sports events are a great opportunity to show off your products and services, particularly if you can apply them to the combatants on the field, companies as SMR Digital recommend using this technique to getting good resutls. Here’s a good example I that came over the transom from Blue Fountain Media, a design an online media firm.

The company decided to show off its social media savvy by analyzing the Facebook, Instagram and Twitter accounts of each March Madness team to see how they did with social media engagement, they noticed that many used to buy Instagram followers for their accounts. They researched average engagement rates across each social platform. The result was a formula average engagement rates across each account, focusing only on “owned” accounts (not fan pages)

The results showed that engagement rates for social media accounts owned by brands and teams were very different. Not surprisingly, brands had lower overall engagement in 2015:

  • Facebook: 0.2%
  • Instagram: 2.261%
  • Twitter: 0.02%

These contrasted significantly to those accounts owned by college basketball teams:

  • Facebook: 0.9%
  • Instagram: 6.2%
  • Twitter: 0.3%

Here’s a nice infographic (click on it to enlarge).

March Madness social media anlysis

Eloqua’s Innovative Blog Tree

Eloqua's Blog TreeBig graphics are a recent trend and a great way to attract attention. People love to share images that creatively display information in formats that make data easier to visualize. Wikibon.org did this to great effect this summer, presenting data storage growth in terms of iPads stacked on the playing field at Wembley Stadium. According to founder Dave Vellante, the graphic hit Digg.com and traffic exploded. For not a lot of money (you can outsource the design overseas), the community got attention it couldn’t buy with thousands of dollars worth of list rentals.

Eloqua has just released an infographic depicting the social media landscape as a tree with expertise clustered on topical branches. This one has a twist. According to Eloqua content director Joe Chernov:

Our vision is to make this graphic as interactive as possible.  To that end, if you don’t agree with the placement of your “leaf” on the tree, just “Like” Eloqua on Facebook and tag yourself on the limb upon which you feel you belong.  (We are also urging bloggers who are not present on the “tree” to tag themselves as well.) We’ll revisit the image and make appropriate changes.

I’m flattered to be included on one of the branches, but there’s no reason you can’t add yourself. Just follow Joe’s directions and join the foliage!