http://gillin.com Helping B2B Marketers Make Smart Choices About Social Media Thu, 03 May 2012 18:32:39 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://gillin.com/books/comment-page-1/#comment-5022 Why I find LinkedIn preferable to Facebook | Muenks Social Media Blog Posts Wed, 02 May 2012 04:55:26 +0000 http://paulgillin.com/gillin/?page_id=340#comment-5022 [...] Paul Gillin Writes in the Secrets of Social Media Marketing that LinkedIn is the premiere professional tool outclassing competitors by leaps and bounds. I’ve already posted on LinkedIn’s potential growth into international markets and I believe LinkedIn’s legacy will be just as influential as Facebook’s over the next few years. Gillin argues that since the LinkedIn business model is stable (being focused on advertising, premium membership, job postings, and recruitment) that it is both stable and effective in what it attempts to do. Additionally, its focus on professional networking would seem to be more productive to one’s professional development than Facebook ever could be. [...] [...] Paul Gillin Writes in the Secrets of Social Media Marketing that LinkedIn is the premiere professional tool outclassing competitors by leaps and bounds. I’ve already posted on LinkedIn’s potential growth into international markets and I believe LinkedIn’s legacy will be just as influential as Facebook’s over the next few years. Gillin argues that since the LinkedIn business model is stable (being focused on advertising, premium membership, job postings, and recruitment) that it is both stable and effective in what it attempts to do. Additionally, its focus on professional networking would seem to be more productive to one’s professional development than Facebook ever could be. [...]

]]> http://gillin.com/books/comment-page-1/#comment-5021 The New Age of Analytics | musingsinsocialmedia Tue, 01 May 2012 03:18:07 +0000 http://paulgillin.com/gillin/?page_id=340#comment-5021 [...] was reading an article in Secrets of Social Media Marketing by Paul Gillin who identified a study by Starcom USA conducted in 2008.  The study found that, [...] [...] was reading an article in Secrets of Social Media Marketing by Paul Gillin who identified a study by Starcom USA conducted in 2008.  The study found that, [...]

]]> http://gillin.com/books/comment-page-1/#comment-5015 The social media news release | musingsinsocialmedia Sun, 15 Apr 2012 06:51:03 +0000 http://paulgillin.com/gillin/?page_id=340#comment-5015 [...] Secrets of Social Media Marketing: How to use online conversations and customer communities to turbo... [...] [...] Secrets of Social Media Marketing: How to use online conversations and customer communities to turbo… [...]

]]> http://gillin.com/books/comment-page-1/#comment-5013 Finding your distinctive voice in social media | musingsinsocialmedia Fri, 13 Apr 2012 06:39:26 +0000 http://paulgillin.com/gillin/?page_id=340#comment-5013 [...] was inspired to write this post after reading a chapter in Paul Gillin‘s book Secrets of Social Media Marketing. He talks about the importance of finding a distinctive voice to help differentiate your content [...] [...] was inspired to write this post after reading a chapter in Paul Gillin‘s book Secrets of Social Media Marketing. He talks about the importance of finding a distinctive voice to help differentiate your content [...]

]]> http://gillin.com/books/comment-page-1/#comment-4905 9 Social Marketing Insights for CMOs from Leading Social Experts : Social Episodes Fri, 05 Aug 2011 13:03:41 +0000 http://paulgillin.com/gillin/?page_id=340#comment-4905 [...] test and learn – Paul Gillin, author of “Social Marketing to the Business Customer““Focus on a limited number of tools initially and build your portfolio where you see [...] [...] test and learn – Paul Gillin, author of “Social Marketing to the Business Customer““Focus on a limited number of tools initially and build your portfolio where you see [...]

]]> http://gillin.com/books/comment-page-1/#comment-4903 Sponsored Post: 9 Social Marketing Insights for CMOs from Leading Social Experts | SEO College Tue, 02 Aug 2011 14:02:00 +0000 http://paulgillin.com/gillin/?page_id=340#comment-4903 [...] test and learn - Paul Gillin, author of "Social Marketing to the Business Customer" "Focus on a limited number of tools initially and build your portfolio where you see [...] [...] test and learn – Paul Gillin, author of "Social Marketing to the Business Customer" "Focus on a limited number of tools initially and build your portfolio where you see [...]

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