Blogging Blunders, Part 3
Final segment in a series on common business blogging mistakes. In Blogging Blunders Part 1 and Blogging Blunders Part 2, we looked at problems like failure to interact or to publish distinctive content. Let’s wrap up with the most frequent...
Blogging Blunders, Part 2
Part 2 of a series on common business blogging mistakes. Part 1 is here. Blogs are a new form of communications medium but many marketers are still stuck in the old one-way mode. To really appreciate the value of blogging, you have to approach...
Blogging Blunders, Part 1
Your last entry is dated April 17. Most of your entries are press releases. Your headlines are dull as dirt. Your articles are devoid of links. And you wonder why no one comes to your blog. I’ve done many content audits of clients’ blogs...
Why Websites Don’t Matter
By now, most companies have gotten a pretty good handle on what happens on their website. At the very least, they use a tool like Google Analytics or the simple and easy StatCounter to track total visits, referring URLs, visitor paths and time...
In Praise of Failure
I was chatting recently with Sam Decker, chief marketing officer at Bazaarvoice, about his company’s somewhat counterintuitive business. Its customers use Bazaarvoice to enable their customers to post product reviews and ratings right...
Book Publishing for Everyone
If you noticed that I’ve missed a couple of newsletters this month, it’s because my wife, Dana and I were wrapping up an 82,000-word manuscript for a new book, The Joy Of Geocaching. Everything came together in the last few weeks on...
The Web Goes Social
If you’ve signed up for more than a couple of social networks, you’ve undoubtedly experienced the syndrome of seeing your mailbox fill up each morning with notifications about messages, invitations or comments you’ve received from other...
LinkedIn Treasures
Ask a room full of college students and a room full of business professionals “Who belongs to LinkedIn?” and the results will be almost a mirror opposite of each other. Facebook is the social network for after-hours fun. In contrast,...
RSS Matters To You: Here’s Why
Mention RSS to non-techies and their eyes assume a faraway look that tells you that you’re better off changing the subject. Really Simple Syndication is seen by most people as being anything but simple. Their early experience with the little...
In Defense of Blogging
I had to laugh last week when I heard the keynote speaker at a public relations conference refer to the conventional wisdom that blogs are “so yesterday.” Maybe it’s because I spend two to three hours daily tending to my own blogs and...
