A New Kind of Search Engine
Between South by Southwest and the Cognizant Community 2010 Conference, I’ve heard some fascinating presentations over the last couple of weeks. I want to tell you about one in particular, though, because it introduced me to whole new ideas...
New Media Demands New Leadership
I don’t go to the South by Southwest conference for the sessions as much as for the people. The most interesting conversations usually happen outside of the conference rooms. One discussion that stuck with me this week occurred after a...
What Geocaching Taught Me About Social Networks
The Joy Of Geocaching, a labor of love that my wife Dana and I have been working on seemingly since the Reagan administration, arrived at the publisher’s warehouse this week. This project began in July, 2008 and proceeded through many twists...
Curation’s Growing Value
Like many people, I was glued to my computer and smart phone much of last Saturday monitoring news of the massive earthquake in Chile and awaiting, with morbid anticipation, the possibility that it could trigger deadly tidal waves in other...
Businesses Go Multi-Platform
Businesses are spreading their social media wings in a big way, creating lots of new opportunity but also questions about how to manage their suddenly overflowing baskets of online goodies. Recent research I’ve been conducting into business...
Welcome to the Site-less Web
In last issue’s Tip of the Week I told you about Posterous, the new service that radiates a person’s social media activity out to a network of community sites such as Twitter, Facebook, Flickr, Tumblrand Delicious. Posterous is one of a...
Be Inclusive Or Be Irrelevant
In my column in BtoB magazine this month I discuss the contrasting media relations styles of two giants of the Internet age: Google and Apple. The column focused specifically on their communications styles, but I believe the business tactics...
Love Your Subscribers
Ford Motor Company is widely considered to be an outstanding practitioner of social media marketing. Under the leadership of Scott Monty (more than 36,000 followers on Twitter), the company has created such innovations as the multimedia Ford...
Advice For Graduating Seniors
I started off this week speaking to Dr. Nora Barnes’ social media marketing class at the University of Massachusetts at Dartmouth. I try to speak to college classes at least four or five times a year, in part to give back something to the...
More Tips for Unblocking the Idea Jam
This is the second installment in a multi-part series on how to write killer content for your blog. It continues the thread I began last week on how to come up with ideas for topics. Defy conventional wisdom. This is an old newspaper columnist...
