Overcoming Blogger’s Block
The best way to sustain visibility, name recognition and search-engine love in our information-saturated world is to write a lot, particularly on a blog, which is a magnet for search engines. But writing is hard for most people. Just coming...
Will All You Learned About SEO Be Worthless?
Last week, Google changed the rules of Web search with a relatively low-key innovation that I expect will permeate the search engine giant’s future strategy. Google Social Search is an experimental program that integrates content from...
Brand Marketing Due for a Makeover
As corporate marketers dive headlong into the annual ordeal known as the annual budgeting cycle, Forrester Research has released an interesting new report that challenges some assumptions about brand management. It costs $499, so see if you...
E-mail Do’s and Don’ts
As I write this essay, the founder of Email Data Source is telling the audience at the Inbound Marketing Summit, that email marketing has a return on investment of 44:1. I believe that, and Bill McCloskey’s words remind me that it’s been...
How To Be a Successful Podcast Guest
As a producer, host or speaker on more than 300 podcasts, I’ve learned a bit about the craft. Here are 11 tips for making your appearance as a podcast guest the best it can be. 1. If possible, read the questions or script in advance Unless...
Businesses That Think Like Publishers
In my BtoB magazine column earlier this year, I suggested that office-supply giant Staples should take advantage of the collapse of the mainstream publishing industry to become a trusted media source for small business. Staples hasn’t...
Blogging Blunders, Part 3
Final segment in a series on common business blogging mistakes. In Blogging Blunders Part 1 and Blogging Blunders Part 2, we looked at problems like failure to interact or to publish distinctive content. Let’s wrap up with the most frequent...
Blogging Blunders, Part 2
Part 2 of a series on common business blogging mistakes. Part 1 is here. Blogs are a new form of communications medium but many marketers are still stuck in the old one-way mode. To really appreciate the value of blogging, you have to approach...
Blogging Blunders, Part 1
Your last entry is dated April 17. Most of your entries are press releases. Your headlines are dull as dirt. Your articles are devoid of links. And you wonder why no one comes to your blog. I’ve done many content audits of clients’ blogs...
Why Websites Don’t Matter
By now, most companies have gotten a pretty good handle on what happens on their website. At the very least, they use a tool like Google Analytics or the simple and easy StatCounter to track total visits, referring URLs, visitor paths and time...
