<?xml version="1.0" encoding="UTF-8"?><!-- generator="WordPress/2.9.2" -->
<rss version="0.92">
<channel>
	<title>Paul Gillin Communications</title>
	<link>http://gillin.com</link>
	<description>Social Media and the Open Enterprise</description>
	<lastBuildDate>Thu, 18 Feb 2010 11:54:31 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	
	<item>
		<title>What Makes B-to-B Communities Unique</title>
		<description><![CDATA[Eric Schwartzman and I are deep into the research for our forthcoming book on business-to-business social media and lately we’ve been learning what makes communities tick. Online gathering places for business professionals actually predate the commercial Internet by more than a decade, having established themselves as an effective form of peer support back in the [...]]]></description>
		<link>http://gillin.com/2010/02/what-makes-b-to-b-communities-unique/</link>
			</item>
	<item>
		<title>Welcome to the Site-less Web</title>
		<description><![CDATA[In last issue’s Tip of the Week I told you about Posterous, the new service that radiates a person’s social media activity out to a network of community sites such as Twitter, Facebook, Flickr, Tumblrand Delicious. Posterous is one of a host of new services that automate the once-tedious manual process of cross-posting information to [...]]]></description>
		<link>http://gillin.com/2010/02/welcome-to-the-site-less-web/</link>
			</item>
	<item>
		<title>Guide to Choosing Social Media Tools</title>
		<description><![CDATA[I’ve recently worked with several companies that are trying to bring some order to their social media activities. I’ve found that most have the same problem: They’ve dabbled in blogs, Twitter and Facebook fan pages but after several months they lack traffic, followers and fans. They’re frustrated and confused. Wasn’t this supposed to be a [...]]]></description>
		<link>http://gillin.com/2010/02/guide-to-choosing-social-media-tools/</link>
			</item>
	<item>
		<title>Be Inclusive Or Be Irrelevant</title>
		<description><![CDATA[In my column in BtoB magazine this month I discuss the contrasting media relations styles of two giants of the Internet age: Google and Apple. The column focused specifically on their communications styles, but I believe the business tactics of these two starkly different but successful companies have bigger significance.
Google and Apple are diametrically opposed [...]]]></description>
		<link>http://gillin.com/2010/01/be-inclusive-or-be-irrelevant/</link>
			</item>
	<item>
		<title>Love Your Subscribers</title>
		<description><![CDATA[Ford Motor Company is widely considered to be an outstanding practitioner of social media marketing. Under the leadership of Scott Monty (more than 36,000 followers on Twitter), the company has created such innovations as the multimedia Ford Story website and the consumer-generated Fiesta Movement.
So I was a little surprised recently when Scott told me, “Most [...]]]></description>
		<link>http://gillin.com/2010/01/love-your-subscribers/</link>
			</item>
	<item>
		<title>The Decade That Transformed Media</title>
		<description><![CDATA[As we head into the second decade of the new millennium (okay, it technically doesn&#8217;t begin for another year, but stick with me), it’s worth remembering where media stood just 10 years ago.
In January, 2000, few people had heard of Google. Online advertising was banners and e-mails. Big media brands dominated the Web. U.S. newspaper [...]]]></description>
		<link>http://gillin.com/2010/01/the-decade-that-transformed-media/</link>
			</item>
	<item>
		<title>Advice For Graduating Seniors</title>
		<description><![CDATA[I started off this week speaking to Dr. Nora Barnes’ social media marketing class at the University of Massachusetts at Dartmouth. I try to speak to college classes at least four or five times a year, in part to give back something to the next generation and in part to learn more about what&#8217;s on [...]]]></description>
		<link>http://gillin.com/2009/12/advice-for-graduating-seniors/</link>
			</item>
	<item>
		<title>More Tips for Unblocking the Idea Jam</title>
		<description><![CDATA[This is the second installment in a multi-part series on how to write killer content for your blog. It continues the thread I began last week on how to come up with ideas for topics.
Defy conventional wisdom. This is an old newspaper columnist trick, but it works well. Think of a topic that most people [...]]]></description>
		<link>http://gillin.com/2009/11/more-tips-for-unplugging-the-creativity-jam/</link>
			</item>
	<item>
		<title>Overcoming Blogger&#8217;s Block</title>
		<description><![CDATA[The best way to sustain visibility, name recognition and search-engine love in our information-saturated world is to write a lot, particularly on a blog, which is a magnet for search engines.
But writing is hard for most people. Just coming up with a topic to write about and something new to say is often the biggest [...]]]></description>
		<link>http://gillin.com/2009/11/overcoming-bloggers-block/</link>
			</item>
	<item>
		<title>Will All You Learned About SEO Be Worthless?</title>
		<description><![CDATA[Last week, Google changed the rules of Web search with a relatively low-key innovation that I expect will permeate the search engine giant&#8217;s future strategy.
Google Social Search is an experimental program that integrates content from a user&#8217;s social network into search results. When enabled, the first page of Google search results includes a few links [...]]]></description>
		<link>http://gillin.com/2009/11/will-all-you-learned-about-seo-be-worthless/</link>
			</item>
</channel>
</rss>

<!-- Dynamic Page Served (once) in 2.723 seconds -->
<!-- Cached page served by WP-Cache -->
