Paul Gillin

Don’t let fear of the unknown prevent you from tapping the most promising new media opportunity in decades. Social media can slash costs, boost response rates and help marketers bypass the gatekeepers and take their message directly to customers. You just need to know the right steps to take.

I’ve been building online communities for more than eight years. In my experience as editor and publisher at one of the Internet’s most successful publishing ventures, I learned what it takes to create customer affinity online. As author of The New Influencers: A Marketer’s Guide to the New Social Media, a book The Wall Street Journal called “a persuasive case for companies' reaching out to bloggers,” I tapped into the culture that defines social media.

My services can cut months off your organization’s learning curve:

• As an accomplished speaker to more than 100 groups and businesses, I dramatize and demystify new media in a compelling 60- to 90-minute executive presentation;
• As an experienced online editor and publisher, I help you set priorities and strategies to engage with customers using the new breed of publishing tools;
• As a journalist with more than 25 years of technology publishing experience, I train and coach your people to connect with their markets in a way that reinforces their expertise and value.

Contact me to discuss how I can help get your online social media strategies paying dividends right away.

Blogging, podcasting and other social media are profoundly changing the mainstream media and marketing industries. The New Influencers: A Marketer's Guide to the New Social Media explores these forces by identifying the new breed of personal publishers who are using online tools to move markets, in some cases challenging the influence of mainstream media.

Critically acclaimed by The Wall Street Journal, San Jose Mercury News, BBC Radio and named Silver Medalist in the 2007 ForeWord magazine Book of the Year awards for Business & Economics, The New Influencers is an engrossing, highly readable journey through the new world of media. Meet the people who are changing your market and learn about their motivations, goals and passions.

Order The New Influencers at the best price on the Web, with free shipping in the U.S.! PayPal account not needed. Just click on the cover image in the right-hand sidebar above.

Social media presents exciting new opportunities for businesses to communicate directly with key constituents in ways that were unimaginable just a few years ago. Intermediaries are no longer necessary. You can now take you message directly to your public with minimal cost and waste.

It’s an unprecedented opportunity, but it’s also a complex new world, with language, conventions, protocols and pitfalls that are foreign to most marketers.

I can help you to quickly understand this new world and to take advantage of its power.