Presentations
Here are recent presentations for you watch or download. These and more are hosted in Paul Gillin’s Slidespace on SlideShare.
B-to-B Social Media Marketing – Really!
Conventional wisdom says that social media isn’t appropriate for B-to-B marketing. Conventional wisdom is wrong. Across the corporate landscape, businesses ranging from banks to high-tech firms to plumbing supplies are successfully applying social media tools to connect with customers, channel partners, and suppliers. And as they grow more confident with the tools, they’re experimenting with sophisticated applications like social networks and customer co-creation. B-to-B social media marketing isn’t just about blogs any more. Learn what the innovators are doing.
Twitter for Business
This is a comprehensive guide to getting started with and building Twitter as a driver of business and conversation in a business environment. Topics include:
- Creating a Twitter presence;
- Building a follower base;
- How to gain visibility;
- Business uses of Twitter;
- The future of Twitter in the enterprise.
This presentation features plenty of examples and best practices from successful businesses.
Social Marketing With E-mail
Marketers have dramatically expanded their use of social media marketing from an average of one platform per company in 2006 to eight in 2009. Businesses are increasingly becoming comfortable with the idea of having multiple engagement points with different categories of customers in appropriate social media venues.
The growth of engagement marketing has actually increased the value of e-mail, particularly with consumer-facing companies. E-mail has become the force that binds together distributed and often disaggregated social activities and the integration point for customer information. Social media platforms also present an opportunity to drive e-mail subscriptions through multi-platform promotion.
This presentation briefly describes the significant changes that multi-platform social media is driving in the marketing landscape and outlines some emerging best practices for combining new platforms with existing e-mail promotion.
World Without Media – What Will Fill the Void?
A presentation to the Inbound Marketing Summit, Oct. 8, 2009.
Social Media Revolution: What Matters And Why
A presentation to the World Presidents’ Organization/New England Forty-Niners Chapter:
Social media is the next wave of internet based communication. Facebook has 250 million users and a market cap of $6.5 billion. Twitter has 23 million users, user growth of 1382% and 54% of Fortune 100 companies use it. LinkedIn is now used by many middle-upper level managers to stay connected professionally. Blog sites are replacing print news writer bylines.
These new tools are complimentary to email as a way of keeping up with sport stars, politicians, CEO’s, university and hospital presidents, authors, industry experts, special interests and NE49er’s. Information, opinion, reaction, and ease of access are all available with today’s tools on your computer or your smart phone.
Videos referenced in this presentation:
Dove Evolution
Slob Evolution
Canceling AOL
Eepybird Sticky Note Experiments
Marketing in a Bottom-Up World
The media world has been turned upside down. Small is now big. Less marketing is now more marketing. You gain control by giving it up. Believe it or not, there are actually some rules in this crazy environment. They start with acknowledging that influence is undergoing an inversion. Important information increasingly starts at the street level and spreads upward. A new breed of tech-savvy consumers and business professionals is accelerating this trend. Learn some skills to cope.
Getting Over Fear of Failure to Make Rapid Decisions
Conservative organizations often have big problems with accommodating failure, but innovative new Silicon Valley companies like Google are demonstrating that well-considered failure indicates a willingness to take risks and to think creatively. Why don’t more companies accept and even promote well-considered failures?
