--> Social Media Marketing, Content Consulting and New Media Strategy

Presentations


Here are recent presentations for you watch or download. These and more are hosted in Paul Gillin’s Slidespace on SlideShare.

Twitter for Business

This is a comprehensive guide to getting started with and building Twitter as a driver of business and conversation in a business environment. Topics include:

  • Creating a Twitter presence;
  • Building a follower base;
  • How to gain visibility;
  • Business uses of Twitter;
  • The future of Twitter in the enterprise.

This presentation features plenty of examples and best practices from successful businesses.

Gillin World Without Media – What Will Fill the Void?

A presentation to the Inbound Marketing Summit, Oct. 8, 2009.

Social Media Revolution: What Matters And Why

A presentation to the World Presidents’ Organization/New England Forty-Niners Chapter:

Social media is the next wave of internet based communication. Facebook has 250 million users and a market cap of $6.5 billion. Twitter has 23 million users, user growth of 1382% and 54% of Fortune 100 companies use it. LinkedIn is now used by many middle-upper level managers to stay connected professionally. Blog sites are replacing print news writer bylines.

These new tools are complimentary to email as a way of keeping up with sport stars, politicians, CEO’s, university and hospital presidents, authors, industry experts, special interests and NE49er’s. Information, opinion, reaction, and ease of access are all available with today’s tools on your computer or your smart phone.

Videos referenced in this presentation:
 Dove Evolution
 Slob Evolution
 Canceling AOL
 Eepybird Sticky Note Experiments

World Without Media: What Will Fill the Void?

Here is an audio-annotated version of my presentation “World Without Media: What Will Fill the Void?” which was prepared for the Society of New Communication Research’s New Communications Forum in April, 2009. The presentation was featured on the News & Politics home page of SlideShare.net the day after it was posted.

Description:We are witnessing the rapid collapse of media institutions that have existed for more than a century. The newspaper industry is undergoing a process of ritual destruction. Broadcast markets are fragmenting into a patchwork of special interests. The next generation of consumers relies on Facebook friends to deliver the kind of value formerly provided by The New York Times. These trends are scary to those of us who have grown up in a world of mass media, but they are inevitable and they will ultimately give birth to a new breed of special interest media that will be richer, more diverse and less predictable than the institutions they replace.

For now, we’re in an uneasy middle stage: Trusted institutions are going away but the institutions that will replace them have yet to be defined. What does the media landscape of the future look like and what does this mean for businesses that are trying to reach their constituents?

Marketing in a Bottom-Up World

The media world has been turned upside down. Small is now big. Less marketing is now more marketing. You gain control by giving it up. Believe it or not, there are actually some rules in this crazy environment. They start with acknowledging that influence is undergoing an inversion. Important information increasingly starts at the street level and spreads upward. A new breed of tech-savvy consumers and business professionals is accelerating this trend. Learn some skills to cope.

Getting Over Fear of Failure to Make Rapid Decisions

Conservative organizations often have big problems with accommodating failure, but innovative new Silicon Valley companies like Google are demonstrating that well-considered failure indicates a willingness to take risks and to think creatively. Why don’t more companies accept and even promote well-considered failures?

View more presentations from Paul Gillin.