{"id":1058,"date":"2009-04-24T08:35:59","date_gmt":"2009-04-24T15:35:59","guid":{"rendered":"http:\/\/paulgillin.com\/?p=1058"},"modified":"2009-04-24T08:35:59","modified_gmt":"2009-04-24T15:35:59","slug":"forrester-social-media-spending-to-lead-interactive-marketing","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2009\/04\/forrester-social-media-spending-to-lead-interactive-marketing\/","title":{"rendered":"Forrester: Social Media to Lead Interactive Marketing Growth"},"content":{"rendered":"<p>Forrester has just released its five-year forecast growth in showing social media will outpace all other forms of interactive marketing spending, with a compound annual growth rate of 34% (off a very small base). Mobile marketing will be the second-fastest-growing budget item. E-mail and display advertising will grow more slowly over the next two years but the forecast improves after that.<\/p>\n<p>The firm didn&#8217;t provide any details other than the chart below. The full report will be issued later this spring.<\/p>\n<p><a href=\"https:\/\/paulgillin.com\/wp-content\/uploads\/2009\/04\/forrester_forecast.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1059\" title=\"forrester_forecast\" src=\"https:\/\/paulgillin.com\/wp-content\/uploads\/2009\/04\/forrester_forecast.jpg\" alt=\"forrester_forecast\" width=\"681\" height=\"486\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Forrester has just released its five-year forecast growth in showing social media will outpace all other forms of interactive marketing spending, with a compound annual growth rate of 34% (off a very small base). Mobile marketing will be the second-fastest-growing &hellip; <a href=\"https:\/\/gillin.com\/blog\/2009\/04\/forrester-social-media-spending-to-lead-interactive-marketing\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-h4","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/1058"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=1058"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/1058\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=1058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=1058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=1058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}