{"id":114,"date":"2006-03-29T20:42:00","date_gmt":"2006-03-30T03:42:00","guid":{"rendered":"http:\/\/paulgillin.com\/2006\/03\/why-the-dearth-of-popular-corporate-blogs.html"},"modified":"2006-03-29T20:42:00","modified_gmt":"2006-03-30T03:42:00","slug":"why-the-dearth-of-popular-corporate-blogs","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2006\/03\/why-the-dearth-of-popular-corporate-blogs\/","title":{"rendered":"Why the dearth of popular corporate blogs?"},"content":{"rendered":"<p>My editor at BtoB Magazine recently asked me to track down a top corporate blogger and interview him\/her for a piece on blog marketing. I scoured the top-blogger lists at <a href=\"https:\/\/www.technorati.com\/pop\/blogs\/\">Technorati, <\/a><a href=\"https:\/\/www.bloglines.com\/topblogs\">Bloglines<\/a> and a few others and was surprised to find that, outside of perhaps <a href=\"https:\/\/www.bloglines.com\/topblogs\">Scobleizer<\/a>, no corporate blogs among them. All the top blogs are either maintained by individuals or as distinct business entities in themselves.<\/p>\n<p>I wonder why? Is it simply that working stiffs don&#8217;t have the time to devote to maintaining popular blogs? Is their subject matter not relevant enough? Do other bloggers not take them seriously enough to link to them? I&#8217;d appreciate your comments. I can&#8217;t figure this one out.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My editor at BtoB Magazine recently asked me to track down a top corporate blogger and interview him\/her for a piece on blog marketing. I scoured the top-blogger lists at Technorati, Bloglines and a few others and was surprised to &hellip; <a href=\"https:\/\/gillin.com\/blog\/2006\/03\/why-the-dearth-of-popular-corporate-blogs\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-1Q","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/114"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=114"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/114\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}