{"id":131,"date":"2006-04-28T12:12:00","date_gmt":"2006-04-28T19:12:00","guid":{"rendered":"http:\/\/paulgillin.com\/2006\/04\/michael-geoghegan-says-you-can-make-money-podcasting.html"},"modified":"2006-04-28T12:12:00","modified_gmt":"2006-04-28T19:12:00","slug":"michael-geoghegan-says-you-can-make-money-podcasting","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2006\/04\/michael-geoghegan-says-you-can-make-money-podcasting\/","title":{"rendered":"Michael Geoghegan says you CAN make money podcasting"},"content":{"rendered":"<p>Podcasting guru Michael Geoghegan is a partner with three other wine enthusiasts in <a href=\"https:\/\/graperadio.com\">Grape Radio<\/a>, a podcast devoted to wine. It costs $1,300 to buy a sponsorship of one of the weekly shows and Grape Radio is almost sold out out. Geoghegan expects the venture to do $55,000 in revenue this year with about $12,000 in expenses. That&#8217;s a very respectable gross profit of over 75%. <\/p>\n<p>He breaks out weekly expenses this way:<br \/>$300 for <strong>audio editing<\/strong><\/p>\n<ul>\n<li>$100 for <strong>hosting and bandwidth<\/strong><\/li>\n<li>$200 for <strong>gifts for guests<\/strong><\/li>\n<li>$250 for <strong>miscellaneous<\/strong><\/li>\n<\/ul>\n<p>Grape radio is registered as an S Corporation in California. Capital costs were as follows:<\/p>\n<ul>\n<li><strong>Professional studio<\/strong>: $25,000 (Geoghegan says a professional-looking studio greatly enhances your sponsorship appeal) <\/li>\n<li><strong>Portable audio equipment<\/strong>: $2,000 <\/li>\n<li><strong>Miscellaneous studio equipment <\/strong>(sound deadening, microphone booms, etc.): $2,500<\/li>\n<\/ul>\n<p>The biggest benefit, though, is that Grape Radio is becoming a major influencer in the wine industry. It&#8217;s the 7th most popular wine blog and the top wine podcast. The $55K is just a start. The partners can build this franchise into a top media influence in its market with a diversified revenue stream if they choose to do that.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podcasting guru Michael Geoghegan is a partner with three other wine enthusiasts in Grape Radio, a podcast devoted to wine. It costs $1,300 to buy a sponsorship of one of the weekly shows and Grape Radio is almost sold out &hellip; <a href=\"https:\/\/gillin.com\/blog\/2006\/04\/michael-geoghegan-says-you-can-make-money-podcasting\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-27","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/131"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=131"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/131\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}