{"id":1762,"date":"2009-11-02T06:35:44","date_gmt":"2009-11-02T13:35:44","guid":{"rendered":"http:\/\/gillin.com\/blog\/?p=1762"},"modified":"2009-11-02T06:35:44","modified_gmt":"2009-11-02T13:35:44","slug":"useful-guide-to-social-media-roi","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2009\/11\/useful-guide-to-social-media-roi\/","title":{"rendered":"Useful Guide to Social Media ROI"},"content":{"rendered":"<p>Here&#8217;s a clever and instructive slide presentation from Olivier Blanchard about how to calculate the ROI of social media efforts. It&#8217;s fairly simple but effective is getting beyond the popular but ultimately pointless process of tracking followers and friends. Olivier suggests a way to overlay that information on financial data to yield genuine insights.<\/p>\n<div id=\"__ss_1902502\" style=\"width: 425px; text-align: left;\"><a style=\"font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;\" title=\"Olivier Blanchard   Basics Of Social Media Roi\" href=\"https:\/\/www.slideshare.net\/thebrandbuilder\/olivier-blanchard-basics-of-social-media-roi\">Olivier Blanchard   Basics Of Social Media Roi<\/a><object style=\"margin:0px\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"425\" height=\"355\" codebase=\"https:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"src\" value=\"https:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=olivierblanchard-basicsofsocialmediaroi-090824230322-phpapp01&amp;stripped_title=olivier-blanchard-basics-of-social-media-roi\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/p>\n<div style=\"font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;\">View more <a style=\"text-decoration:underline;\" href=\"https:\/\/www.slideshare.net\/\">presentations<\/a> from <a style=\"text-decoration:underline;\" href=\"https:\/\/www.slideshare.net\/thebrandbuilder\">Olivier Blanchard<\/a>.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s a clever and instructive slide presentation from Olivier Blanchard about how to calculate the ROI of social media efforts. It&#8217;s fairly simple but effective is getting beyond the popular but ultimately pointless process of tracking followers and friends. Olivier &hellip; <a href=\"https:\/\/gillin.com\/blog\/2009\/11\/useful-guide-to-social-media-roi\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[25],"tags":[767,223],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-sq","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/1762"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=1762"}],"version-history":[{"count":1,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/1762\/revisions"}],"predecessor-version":[{"id":1763,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/1762\/revisions\/1763"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=1762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=1762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=1762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}