{"id":197,"date":"2006-11-05T08:17:00","date_gmt":"2006-11-05T15:17:00","guid":{"rendered":"http:\/\/paulgillin.com\/2006\/11\/measuring-engagement-in-a-world-of-distraction.html"},"modified":"2006-11-05T08:17:00","modified_gmt":"2006-11-05T15:17:00","slug":"measuring-engagement-in-a-world-of-distraction","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2006\/11\/measuring-engagement-in-a-world-of-distraction\/","title":{"rendered":"Measuring engagement in a world of distraction"},"content":{"rendered":"<p>Relevant to my post earlier today about engagement, The Diffusion Group put out a press release about a new report called <a href=\"https:\/\/www.tdgresearch.com\/measuring-the-value-of-media-engagement-against-the-economic-of-attention.htm\">Measuring the Value of Media Engagement Against the Economics of Attention. <\/a><\/p>\n<p>I&#8217;m not likely to spring for the $995 report, but the summary makes a good point that measuring engagement in an age of what pundits call &#8220;continuous partial attention&#8221; has become almost impossible. When someone is watching TV, surfing the Web and responding to e-mail at the same time, how can you tell what&#8217;s engaging them? This will baffle marketers for some time to come and generate nice consulting fees for social media experts. I hope! \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Relevant to my post earlier today about engagement, The Diffusion Group put out a press release about a new report called Measuring the Value of Media Engagement Against the Economics of Attention. I&#8217;m not likely to spring for the $995 &hellip; <a href=\"https:\/\/gillin.com\/blog\/2006\/11\/measuring-engagement-in-a-world-of-distraction\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-3b","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/197"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=197"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/197\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}