{"id":1980,"date":"2010-03-08T13:55:04","date_gmt":"2010-03-08T20:55:04","guid":{"rendered":"http:\/\/gillin.com\/blog\/?p=1980"},"modified":"2010-06-11T13:35:12","modified_gmt":"2010-06-11T20:35:12","slug":"b-to-b-book-update-need-expertise-in-organization-lead-gen","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2010\/03\/b-to-b-book-update-need-expertise-in-organization-lead-gen\/","title":{"rendered":"B-to-B Book Update: Need Expertise in Organization, Lead Gen"},"content":{"rendered":"<p>Research for the <a href=\"https:\/\/gillin.com\/blog\/2010\/01\/draft-outline-for-a-book-about-b2b-social-marketing\/\">business-to-business social marketing book<\/a> that Eric Schwartzman and I are co-authoring is coming together nicely, but there are a couple of areas where we still need advice and case studies. We&#8217;re looking for experts who are willing to spare an hour or so of their time for a phone interview in the following areas:<\/p>\n<p><strong>Organizing for Social B-to-B <\/strong><\/p>\n<ol>\n<li>Empowering      employees to speak<\/li>\n<li>Integrating      social media with conventional marketing<\/li>\n<li>Reskilling      the organization<\/li>\n<li>Optimizing      the marketing department organization<\/li>\n<li>Building      bridges to other departments<\/li>\n<\/ol>\n<p><strong>6. Lead Generation<\/strong><\/p>\n<ol>\n<li>Building social media into the selling cycle<\/li>\n<li>Tools for different stages of the funnel<\/li>\n<li>Developing quality leads<\/li>\n<li>Case studies needed here!<\/li>\n<\/ol>\n<p><em> If you have a good story to tell or tips to share, contact Paul or Eric at paul{at}gillin{dot}com (@pgillin) or eric{at}ericschwartzman[dot]c0m (@ericschwartzman). <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Research for the business-to-business social marketing book that Eric Schwartzman and I are co-authoring is coming together nicely, but there are a couple of areas where we still need advice and case studies. We&#8217;re looking for experts who are willing &hellip; <a href=\"https:\/\/gillin.com\/blog\/2010\/03\/b-to-b-book-update-need-expertise-in-organization-lead-gen\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[35,25],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-vW","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/1980"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=1980"}],"version-history":[{"count":3,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/1980\/revisions"}],"predecessor-version":[{"id":2192,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/1980\/revisions\/2192"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=1980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=1980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=1980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}