{"id":200,"date":"2006-11-09T20:29:00","date_gmt":"2006-11-10T03:29:00","guid":{"rendered":"http:\/\/paulgillin.com\/2006\/11\/blendtecs-appealing-videos.html"},"modified":"2006-11-09T20:29:00","modified_gmt":"2006-11-10T03:29:00","slug":"blendtecs-appealing-videos","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2006\/11\/blendtecs-appealing-videos\/","title":{"rendered":"Blendtec&#039;s appealing videos"},"content":{"rendered":"<p><span class=\"technoratitag\">I hear marketers ask all the time how they can engage with their audiences and build &#8220;buzz&#8221; in new media. Check out what <a href=\"https:\/\/www.blendtec.com\/\">BlendTec<\/a> is doing. The company makes mixers, blenders, mills and other appliances that chop stuff up. They took a cue from Letterman and posted <a href=\"https:\/\/www.youtube.com\/results?search_query=blendtec\">a series of videos<\/a> in which they grind up things you didn&#8217;t think could be ground up (like golf balls!). It&#8217;s a lot of fun to watch and it reflects very favorably on BlendTec because the videos really show off the power of the appliances. <\/span><br \/><span class=\"technoratitag\"><\/span><br \/><span class=\"technoratitag\">So think: what do you do that&#8217;s really remarkable? How can you demonstrate that with new media and build awareness virally? Blendtec is an example of a company whose product most people consider a commodity using Web 2.0 media to look different.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I hear marketers ask all the time how they can engage with their audiences and build &#8220;buzz&#8221; in new media. Check out what BlendTec is doing. The company makes mixers, blenders, mills and other appliances that chop stuff up. They &hellip; <a href=\"https:\/\/gillin.com\/blog\/2006\/11\/blendtecs-appealing-videos\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[32,33],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-3e","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/200"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=200"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/200\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}