{"id":208,"date":"2006-12-05T20:04:00","date_gmt":"2006-12-06T03:04:00","guid":{"rendered":"http:\/\/paulgillin.com\/2006\/12\/false-hopes.html"},"modified":"2006-12-05T20:04:00","modified_gmt":"2006-12-06T03:04:00","slug":"false-hopes","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2006\/12\/false-hopes\/","title":{"rendered":"False Hopes"},"content":{"rendered":"<p><a href=\"https:\/\/publications.mediapost.com\/index.cfm?fuseaction=Articles.showArticle&#038;art_aid=52065\">Media Post reports today<\/a> that &#8220;<span class=\"articleText\">newspapers&#8217; decline will slow and maybe even stop in 2007,&#8221; based upon advertising buying intentions. These kinds of reports may give false hope to the newspaper industry, which has no future. The fact that advertisers say they won&#8217;t cut back on newspaper advertising has no bearing on their actual behavior. Try to convince a car dealer that the $10,000 he spends on advertising every week is money well-invested when he&#8217;s got countless alternatives that are free. Intentions have nothing to do with reality in a market like this and the reality is that advertisers are deserting newspapers in droves and will continue to do so. Make a note to check back on these predictions in a year to see how woefully wrong they were.<\/p>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Media Post reports today that &#8220;newspapers&#8217; decline will slow and maybe even stop in 2007,&#8221; based upon advertising buying intentions. These kinds of reports may give false hope to the newspaper industry, which has no future. The fact that advertisers &hellip; <a href=\"https:\/\/gillin.com\/blog\/2006\/12\/false-hopes\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[17],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-3m","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/208"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=208"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/208\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}