The L.A. Times, in what is perhaps a precursor to the problems brewing at other newspapers, has announced a strategy to revamp its editorial profile to lead with online reporting. When you look at the numbers, though, you have to wonder if it’s too little, too late:<\/p>\n
MediaPost quoting Editor James O’Shea<\/a>: “‘In 2004, automotive print advertising at the Los Angeles Times totaled $102 million. And what will it be this year? $55 million.’ While the company made up some of the difference in Web ads, O’Shea said the paper was losing more in print ads than it was recouping online.”<\/p>\n Omigod! The paper lost 46% of its automotive advertising in a single year? How can you change your business model fast enough to make up for that??<\/p>\n","protected":false},"excerpt":{"rendered":" The L.A. Times, in what is perhaps a precursor to the problems brewing at other newspapers, has announced a strategy to revamp its editorial profile to lead with online reporting. When you look at the numbers, though, you have to … Continue reading