{"id":238,"date":"2007-03-08T15:19:00","date_gmt":"2007-03-08T22:19:00","guid":{"rendered":"http:\/\/paulgillin.com\/2007\/03\/did-jetblue-get-it-right.html"},"modified":"2007-03-08T15:19:00","modified_gmt":"2007-03-08T22:19:00","slug":"did-jetblue-get-it-right","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2007\/03\/did-jetblue-get-it-right\/","title":{"rendered":"Did JetBlue get it right?"},"content":{"rendered":"<p><object width=\"212\" height=\"175\"align=\"right\"><param name=\"movie\" value=\"https:\/\/www.youtube.com\/v\/-r_PIg7EAUw\"><\/param><param name=\"wmode\" value=\"transparent\"><\/param><\/object><br \/>Is this <a href=\"https:\/\/www.youtube.com\/watch?v=-r_PIg7EAUw\">JetBlue video<\/a> effective? This is a topic of debate here at New Communications Forum.  Some people are saying this is a master stroke of corporate honesty and transparency, an effective use of social media to deliver a message that looks genuine and unscripted.<\/p>\n<p>Other people are saying that the CEO looks panicked, scared and not in control. There&#8217;s also debate about whether the production value is right. Does this look like it&#8217;s been engineered to look &#8220;rough&#8221; and is rough right for a message like this? Would David Neeleman be more effective in a studio with a coat and tie and professional lighting?<\/p>\n<p>These are the conundrums marketers face in using social media. What works on TV doesn&#8217;t necessarily work on YouTube.<\/p>\n<p>There&#8217;s one thing JetBlue did right, though: it acted fast and it went direct to the customer. As <a href=\"https:\/\/blog.ragan.com\/stevesblog\/\">Steve Crescenzo<\/a> said in a panel discussion today, &#8220;It takes most companies three weeks to get an article about the United Way approved by HR. JetBlue got a Customer Bill of Rights through the legal department in a week.  &#8220;<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=-r_PIg7EAUw\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is this JetBlue video effective? This is a topic of debate here at New Communications Forum. Some people are saying this is a master stroke of corporate honesty and transparency, an effective use of social media to deliver a message &hellip; <a href=\"https:\/\/gillin.com\/blog\/2007\/03\/did-jetblue-get-it-right\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[32],"tags":[69],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-3Q","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/238"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=238"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/238\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}