{"id":240,"date":"2007-03-10T10:09:00","date_gmt":"2007-03-10T17:09:00","guid":{"rendered":"http:\/\/paulgillin.com\/2007\/03\/sxsw-contrasts.html"},"modified":"2007-03-10T10:09:00","modified_gmt":"2007-03-10T17:09:00","slug":"sxsw-contrasts","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2007\/03\/sxsw-contrasts\/","title":{"rendered":"SXSW contrasts"},"content":{"rendered":"<p><a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"https:\/\/2007.sxsw.com\/img\/plat.gif\"><img style=\"margin: 10pt 10pt 10px 10px; float: left; cursor: pointer; width: 173px; height: 152px;\" src=\"https:\/\/2007.sxsw.com\/img\/plat.gif\" alt=\"\" border=\"3\" \/><\/a>I&#8217;m at the South by Southwest (SXSW) conference for the first time in its 14-year history. It holds great promise as a fusion of film, music and interactive digital media, but my first impressions are that the organizers need to drink more of their own Kool-Aid.<\/p>\n<p>This conference is about the leading edge of design and user experience in digital media. However, the <a href=\"https:\/\/2007.sxsw.com\/\">conference website<\/a> is anything but intuitive. Try finding the schedule of sessions there. Compliments to the organizers, though, for providing a nice interactive calendar app.<\/p>\n<p>Registration just doesn&#8217;t make sense. Even if you&#8217;re pre-registered, you need to fill out a card to have your badge processed (why wasn&#8217;t this done in advance?). You fill out the card on the bottom level of the Austin Convention Center, then ride the escalator to the top level to get your badge, a process that requires having your picture taken (why is this necessary) and then waiting for a prinout. Then you have to go back to the floor level to get your schedule, then back to the top level to attend a session.<\/p>\n<p>The show bag is being given out in an enormous first-level room that looks 90% empty. Why this wasn&#8217;t used for registration is unclear. For a conference designed by techies who pride themselves on efficiency, the whole thing is pretty chaotic.<\/p>\n<p>Let&#8217;s hope the content is worth the aggravation!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m at the South by Southwest (SXSW) conference for the first time in its 14-year history. It holds great promise as a fusion of film, music and interactive digital media, but my first impressions are that the organizers need to &hellip; <a href=\"https:\/\/gillin.com\/blog\/2007\/03\/sxsw-contrasts\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1],"tags":[116],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-3S","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/240"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=240"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/240\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}