{"id":2470,"date":"2010-12-27T18:40:57","date_gmt":"2010-12-28T01:40:57","guid":{"rendered":"http:\/\/gillin.com\/blog\/?p=2470"},"modified":"2010-12-27T18:40:57","modified_gmt":"2010-12-28T01:40:57","slug":"social-media-rfp-gets-an-update","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2010\/12\/social-media-rfp-gets-an-update\/","title":{"rendered":"Social Media RFP Gets An Update"},"content":{"rendered":"<p>One of the social marketing practitioners I most admire is Maggie Fox, whose <a id=\"aptureLink_agNtzcmQy7\" href=\"https:\/\/www.socialmediagroup.com\/\">Social Media Group <\/a>was a pioneer in creating new-media campaigns long before it was fashionable.<\/p>\n<p>About a year ago, Social Media Group published a <a href=\"https:\/\/gillin.com\/blog\/2010\/01\/social-media-rfp-template-asks-all-the-right-questions\/\">comprehensive and intelligent template<\/a> for creating requests for proposal (RFPs) for social marketing campaigns. Now they&#8217;ve followed it up with a <a href=\"https:\/\/socialmediagroup.com\/2010\/01\/11\/social-media-rfp-template\/\">second version that includes an &#8220;RFP Bill of Rights&#8221;<\/a> that &#8220;will hopefully help provide guidance on how to do an RFP right and fairly,&#8221; Maggie says.<\/p>\n<p>The Bill of Rights makes for interesting reading. It provides guidance for marketers to consider in publishing RFPs that are fair to the bidding agencies. With advice like &#8220;I will not issue an RFP &#8216;Cattle Call&#8217;\u201d, &#8220;I will do my own homework and &#8220;I will give you feedback,&#8221; it covers the tactics that (intentionally or not) often poison the client-agency relationship. I get the sense that this guidance is born of some painful experience, which makes its teachings all the more relevant.<\/p>\n<p>You can <a href=\"https:\/\/gillin.com\/blog\/wp-content\/uploads\/2010\/12\/Social_Media_Group_RFP_Template.docx\">download the RFP template here<\/a> or <a href=\"https:\/\/socialmediagroup.com\/2010\/01\/11\/social-media-rfp-template\/\">find it on the Social Media Group site<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the social marketing practitioners I most admire is Maggie Fox, whose Social Media Group was a pioneer in creating new-media campaigns long before it was fashionable. About a year ago, Social Media Group published a comprehensive and intelligent &hellip; <a href=\"https:\/\/gillin.com\/blog\/2010\/12\/social-media-rfp-gets-an-update\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[3,18,25],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-DQ","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/2470"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=2470"}],"version-history":[{"count":3,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/2470\/revisions"}],"predecessor-version":[{"id":2474,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/2470\/revisions\/2474"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=2470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=2470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=2470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}