{"id":250,"date":"2007-03-15T03:57:00","date_gmt":"2007-03-15T10:57:00","guid":{"rendered":"http:\/\/paulgillin.com\/2007\/03\/why-most-viral-video-is-stupid.html"},"modified":"2007-03-15T03:57:00","modified_gmt":"2007-03-15T10:57:00","slug":"why-most-viral-video-is-stupid","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2007\/03\/why-most-viral-video-is-stupid\/","title":{"rendered":"Why most viral video is stupid"},"content":{"rendered":"<p><a href=\"https:\/\/www.bulldogreporter.com\">Bulldog Reporter<\/a>&#8216;s Daily Dog has an <a href=\"https:\/\/www.bulldogreporter.com\/dailydog\/issues\/1_1\/dailydog_barks_bites\/6665-1.html\">exceptionally thoughtful and well-informed article<\/a> on the viral video craze that lambastes marketers for trying to add in viral buzz after a campaign has already been created. Author Andrew Foote&#8217;s point is that anything that doesn&#8217;t look genuine will be savaged by the community &#8211; and rightly so. He cites some excellent examples. If you&#8217;re a marketer trying to get a handle on the viral phenomenon, read it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bulldog Reporter&#8216;s Daily Dog has an exceptionally thoughtful and well-informed article on the viral video craze that lambastes marketers for trying to add in viral buzz after a campaign has already been created. Author Andrew Foote&#8217;s point is that anything &hellip; <a href=\"https:\/\/gillin.com\/blog\/2007\/03\/why-most-viral-video-is-stupid\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[29,32,33],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-42","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/250"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=250"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/250\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}