{"id":252,"date":"2007-03-16T08:22:00","date_gmt":"2007-03-16T15:22:00","guid":{"rendered":"http:\/\/paulgillin.com\/2007\/03\/wikibon-is-a-great-idea.html"},"modified":"2007-03-16T08:22:00","modified_gmt":"2007-03-16T15:22:00","slug":"wikibon-is-a-great-idea","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2007\/03\/wikibon-is-a-great-idea\/","title":{"rendered":"Wikibon is a great idea"},"content":{"rendered":"<p><a href=\"https:\/\/www.barometrix.com\/company\/management.htm\">David Vellante<\/a> has some ideas about revolutionizing IT market research. A former senior vice president at research firm <a href=\"https:\/\/www.idc.com\/\">International Data Corp.<\/a>, Dave&#8217;s been running <a href=\"https:\/\/www.barometrix.com\/\">Barometrix<\/a>, a successful startup focused on ROI measurement for several years. But here&#8217;s the new idea: a couple of months ago, Barometrix spun out <a href=\"https:\/\/www.wikibon.org\">Wikibon<\/a>, a company that&#8217;s trying to apply wiki technology to market research.<\/p>\n<p>The idea is to develop a rich research resource based upon contributions from knowledgeable people that are assembled and edited in a wiki. the first topic is information storage, but the goal is to apply this idea to other IT markets as well.<\/p>\n<p>What makes this very Web 2.0-ish the idea of building a research product from content that is contributed for free.  Research companies have always placed a premium on their ideas, and charged handsomely for it.  Wikibon assumes that there are a lot of smart people out there who would be grateful just for the recognition.  That is a fundamental Web 2.0: the assumption that good information doesn&#8217;t have to be expensive.<\/p>\n<p>Dave&#8217;s competitors will no doubt hate this experiment, because they dislike anything that undermines their value proposition.  But I think this is a heckuva good idea, and I&#8217;ll be eager to see how it turns out.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>David Vellante has some ideas about revolutionizing IT market research. A former senior vice president at research firm International Data Corp., Dave&#8217;s been running Barometrix, a successful startup focused on ROI measurement for several years. But here&#8217;s the new idea: &hellip; <a href=\"https:\/\/gillin.com\/blog\/2007\/03\/wikibon-is-a-great-idea\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[29],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-44","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/252"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=252"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/252\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}