{"id":2540,"date":"2011-02-22T10:12:52","date_gmt":"2011-02-22T17:12:52","guid":{"rendered":"http:\/\/gillin.com\/blog\/?p=2540"},"modified":"2011-02-22T10:29:29","modified_gmt":"2011-02-22T17:29:29","slug":"waiving-speaking-fee-for-book-buyers","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2011\/02\/waiving-speaking-fee-for-book-buyers\/","title":{"rendered":"Waiving Speaking Fee for Book Buyers"},"content":{"rendered":"<p>My book <em><a href=\"https:\/\/ericschwartzman.com\/pr\/schwartzman\/b2bsocialmedia.aspx\">Social Marketing to the Business Customer<\/a><\/em> with co-author <a href=\"https:\/\/spinfluencer.com\/\">Eric Schwartzman<\/a> was released last month and is now available through <a href=\"https:\/\/www.amazon.com\/Social-Marketing-Business-Customer-Relationships\/dp\/0470639334\/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1281387225&amp;sr=8-1\">Amazon<\/a>, <a href=\"https:\/\/search.barnesandnoble.com\/books\/e\/9780470639337\/?itm=1&amp;USRI=social+marketing+to+the+business+customer\">Barnes &amp; Noble<\/a>, <a href=\"https:\/\/www.borders.com\/online\/store\/TitleDetail?sku=0470639334\">Borders<\/a> and other booksellers.\u00a0 It\u2019s the first book devoted exclusively to <a href=\"https:\/\/www.b2bsocialmediabook.com\/\">B2B social media<\/a>, and the most comprehensive collection of best practices and case studies currently available in print.<\/p>\n<p>B2B is hot topic these days as marketers look for applied wisdom and  operational frameworks to help them integrate social media into their  existing organizational outreach efforts.\u00a0 Everyone seems to be  interested in the concept of using social media to reach a focused,  select group of individuals. If social media  for business is on your mind lately, consider picking up a copy of the  book, or downloading one of our <a href=\"https:\/\/ontherecordpodcast.com\/pr\/otro\/b2b-social-media-podcast-1.aspx\">B2B social media podcasts<\/a> which we\u2019ve been releasing over the last couple of weeks through<a href=\"https:\/\/ontherecordpodcast.com\/pr\/otro\/default.aspx\"> On the Record\u2026Online<\/a>.<\/p>\n<p>If you\u2019re looking for speakers to address the subject of social media  for business at your next conference or event, <strong>both Eric and I are  waiving our fees now through June 1, 2011 with bulk book purchases of  200 of more copies<\/strong>. So if you\u2019d like to have Eric or me present on  B2B social media at your company or conference, we\u2019ll speak and  autograph your 200 copies in person.<\/p>\n<p>Some of the topics we can address include:<\/p>\n<ul>\n<li>Building the Business Case for B2B Social Marketing<\/li>\n<li>Generating Qualified B2B Leads with Social Media<\/li>\n<li>How the B2B\/B2C Difference Applies to Social Media Strategy<\/li>\n<li>Current and Future B2B Social Marketing Trends<\/li>\n<li>Or challenge us with some aspect of social media specific to your interest<\/li>\n<\/ul>\n<p>If you\u2019re interested in having me present, please check <a href=\"https:\/\/my.timedriver.com\/7RCLH\">my online calendar<\/a> first. Note that I will be unavailable for personal reasons (expecting twins any day now!) through about the end of April, but any speaking engagements booked before June 1 qualify for this offer. Or if you\u2019d like to have Eric speak your group, you can check his<a href=\"https:\/\/ericschwartzman.com\/pr\/schwartzman\/my-calendar.aspx\"> online calendar<\/a> as well. We\u2019d both be honored to talk your group  about B2B social marketing specifically, or social media marketing in  general. It&#8217;s a topic about which we are very passionate.<\/p>\n<p>We look forward to hearing from you! Contact me at paul [at] gillin [dot] com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My book Social Marketing to the Business Customer with co-author Eric Schwartzman was released last month and is now available through Amazon, Barnes &amp; Noble, Borders and other booksellers.\u00a0 It\u2019s the first book devoted exclusively to B2B social media, and &hellip; <a href=\"https:\/\/gillin.com\/blog\/2011\/02\/waiving-speaking-fee-for-book-buyers\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[260,35,11],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-EY","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/2540"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=2540"}],"version-history":[{"count":6,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/2540\/revisions"}],"predecessor-version":[{"id":2552,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/2540\/revisions\/2552"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=2540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=2540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=2540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}