{"id":267,"date":"2007-04-19T21:32:00","date_gmt":"2007-04-20T04:32:00","guid":{"rendered":"http:\/\/paulgillin.com\/2007\/04\/tech-pr-war-stories-5-is-all-about-product-reviews.html"},"modified":"2007-04-19T21:32:00","modified_gmt":"2007-04-20T04:32:00","slug":"tech-pr-war-stories-5-is-all-about-product-reviews","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2007\/04\/tech-pr-war-stories-5-is-all-about-product-reviews\/","title":{"rendered":"Tech PR War Stories 5 is all about product reviews"},"content":{"rendered":"<p>&#8230;As in how to get them done right and how to avoid driving editors crazy in the process. In show #5, we\u2019re joined by Keith Shaw, product testing editor at Network World and author of the popular <a href=\"https:\/\/www.networkworld.com\/columnists\/cooltools.html\">Cool Tools<\/a> column. Keith and David have been in the product testing business a long time, and they share some of the best and worst of dealing with the PR community in this endeavor.<span>  <\/span>Join us to hear how a product can make Keith\u2019s coveted Cool Tools list and also what are some of the most irritating things companies do in pursuit of a review.<span>  <\/span><\/p>\n<p>In Cheers and Jeers, Paul praises the new <a href=\"https:\/\/del.icio.us\/SHIFT.Communications\">social media press release<\/a> while David bemoans the aggravation of the never-ending cycle of returned phone calls.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;As in how to get them done right and how to avoid driving editors crazy in the process. In show #5, we\u2019re joined by Keith Shaw, product testing editor at Network World and author of the popular Cool Tools column. &hellip; <a href=\"https:\/\/gillin.com\/blog\/2007\/04\/tech-pr-war-stories-5-is-all-about-product-reviews\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-4j","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/267"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=267"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/267\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}