{"id":268,"date":"2007-04-24T19:51:00","date_gmt":"2007-04-25T02:51:00","guid":{"rendered":"http:\/\/paulgillin.com\/2007\/04\/my-column-in-ad-age.html"},"modified":"2007-04-24T19:51:00","modified_gmt":"2007-04-25T02:51:00","slug":"my-column-in-ad-age","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2007\/04\/my-column-in-ad-age\/","title":{"rendered":"My column in Ad Age"},"content":{"rendered":"<p>Advertising Age published <a href=\"https:\/\/www.esnips.com\/doc\/e44e4bac-99bb-4d49-bf1b-a091d1bdc06c\/Paul-Gillin-Advertising-Age-column-4.23.07\">my opinion piece<\/a> this week talking about the similarities between public relations campaigns of the past and blogger-based marketing campaigns of today. <\/p>\n<p>The techniques you use to influence the influencers really haven&#8217;t changed all that much from the tactics that worked with mainstream media.  It&#8217;s just that the audience has different motivations.  Once you understand how to influence these people, you can build a groundswell of favorable opinion that is impossible for the mainstream media to ignore. See examples.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising Age published my opinion piece this week talking about the similarities between public relations campaigns of the past and blogger-based marketing campaigns of today. The techniques you use to influence the influencers really haven&#8217;t changed all that much from &hellip; <a href=\"https:\/\/gillin.com\/blog\/2007\/04\/my-column-in-ad-age\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[17,29,33],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-4k","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/268"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=268"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/268\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}