PR practitioners know that research is a great way to get visibility for your clients. However, sensationalizing results is a bad idea.<\/p>\n
Techworld<\/a> writes that Blogs Now Infested With Offensive Content<\/a>, based on data from Scansafe’s Monthly Global Threat Report<\/a> for March. This worried me until I read, “To be added to the list of those deemed potentially offensive within a business context, a site merely had to contain a single post containing profanity, or worse.” In other words, “offensive content” is defined as a single mention of the F-word.<\/p>\n Excuse me? Since when is mild swearing considered “offensive?” Blogs are all about expressing personal opinion, and the inclusion of an occasional expletive is part of the process of self-expression. When used carefully, profanity can actually be very effective in making a point. Under Scansafe’s definition, Catcher in the Rye<\/span> would be deemed offensive.<\/p>\n This is a non-story, and it’s a black eye for Scansafe because the company tried to make it a story. Don’t follow its lead.<\/p>\n","protected":false},"excerpt":{"rendered":" PR practitioners know that research is a great way to get visibility for your clients. However, sensationalizing results is a bad idea. Techworld writes that Blogs Now Infested With Offensive Content, based on data from Scansafe’s Monthly Global Threat Report … Continue reading