{"id":287,"date":"2007-05-17T04:12:00","date_gmt":"2007-05-17T11:12:00","guid":{"rendered":"http:\/\/paulgillin.com\/2007\/05\/our-podcast-interview-with-david-meerman-scott.html"},"modified":"2007-05-17T04:12:00","modified_gmt":"2007-05-17T11:12:00","slug":"our-podcast-interview-with-david-meerman-scott","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2007\/05\/our-podcast-interview-with-david-meerman-scott\/","title":{"rendered":"Our podcast interview with David Meerman Scott"},"content":{"rendered":"<p>This week in <a href=\"https:\/\/techprwarstories.wordpress.com\/\">Tech PR War Stories<\/a>, David Strom and I chat with <a href=\"https:\/\/www.davidmeermanscott.com\/\">David Meerman Scott<\/a>, author of the forthcoming book <a href=\"https:\/\/www.amazon.com\/New-Rules-Marketing-PR-Podcasting\/dp\/0470113456\/ref=pd_bbs_sr_1\/102-7606726-1333754?ie=UTF8&#038;s=books&amp;qid=1179400430&amp;sr=8-1\">The New Rules of Marketing and PR<\/a>, which is due out any day now. David talks about the ideas that got him elected to <a href=\"https:\/\/www.marketingsherpa.com\/article.php?ident=29947\">Marketing Sherpa&#8217;s Viral Marketing Hall of Fame<\/a> two years running, as well as his call for PR people to get a clue about search and start writing press releases using terms buyers care about rather than words they think the media wants to hear.<\/p>\n<p>This will be a two-part interview, with the second running next week. And we barely scratched the surface of what&#8217;s in David&#8217;s book. Download the podcast. It&#8217;s free!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week in Tech PR War Stories, David Strom and I chat with David Meerman Scott, author of the forthcoming book The New Rules of Marketing and PR, which is due out any day now. David talks about the ideas &hellip; <a href=\"https:\/\/gillin.com\/blog\/2007\/05\/our-podcast-interview-with-david-meerman-scott\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[18,22,23],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-4D","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/287"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=287"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/287\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}