{"id":2914,"date":"2012-01-17T10:23:44","date_gmt":"2012-01-17T17:23:44","guid":{"rendered":"http:\/\/gillin.com\/blog\/?p=2914"},"modified":"2012-01-17T15:28:38","modified_gmt":"2012-01-17T22:28:38","slug":"live-blog-day-2-kickoff-strikes-transformation-theme","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2012\/01\/live-blog-day-2-kickoff-strikes-transformation-theme\/","title":{"rendered":"Live Blog: Day 2 Kickoff Strikes Transformation Theme"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Day Two of Lotusphere kicked off with a celebration of business transformation enabled by collaboration technology. Representatives from TD Bank Group<\/a> and the author of a hot new book told stories of businesses that are rethinking the way business is done.<\/p>\n

\"Wendy,<\/p>\n

TD has grown to become North America’s sixth largest bank through acquisitions and a focus on listening to customers. A new social media team listens and responds to blogs, Facebook posts and tweets, the process \u201clearning to be a better bank,\u201d said Wendy Arnott (right, @Wendy_Arnott<\/a>), VP for Social Media and Digital Communications.<\/p>\n

The company has also transformed its internal communications using social networking technologies anchored by IBM Connections<\/a>. Arnott ticked off the three key imperatives as aligning with core values, delivering real value and facing risks head on. To that end, the bank is endeavoring to involve employees in critical decisions.<\/p>\n

Acknowledging the technical orientation of the Lotusphere audience, IBM also brought out TD’s CIO, Glenda Crisp (left, @GlendaCrisp<\/a>) to talk about the importance of the IT-business partnership. Crisp said traditional project management was complemented by a collaboration steering committee that addressed issues like adoption barriers as well as technical problems like SharePoint integration.<\/p>\n

The committed deemed it critical to make the shift to a shared platform as transparent as possible Single sign-on simplified access to Connections and Google search appliances were brought in to make enterprise-wide search seamless. Interviews with users also surface the importance of supporting mobile users of the bank’s dominant BlackBerry platform. \u201cWe made that a key factor in our selection criteria,\u201d Crisp said.<\/p>\n

The result of this active employee involvement was an adoption rate that exceeded expectations by a factor of seven. More than 50,000 users in Canada are up and running, and US deployment is expected to grow from 3,000 to more than 25,000 in less than a month.<\/p>\n

Arnott ticked off success criteria:<\/p>\n