{"id":2965,"date":"2012-02-16T11:30:22","date_gmt":"2012-02-16T18:30:22","guid":{"rendered":"http:\/\/gillin.com\/blog\/?p=2965"},"modified":"2012-02-16T11:30:22","modified_gmt":"2012-02-16T18:30:22","slug":"the-value-of-tweeting-events","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2012\/02\/the-value-of-tweeting-events\/","title":{"rendered":"The Value of Tweeting Events"},"content":{"rendered":"

A list of tips for building a quality business Twitter following<\/a> that I recently contributed to The CMO Site mentioned the value of being the eyes and ears of your followers. \u201cWhen you attend a conference, play reporter and tell your followers what you’re witnessing,\u201d I advised. An experience from this morning demonstrates the value of what amounts to sharing notes you would probably take anyway..<\/p>\n

I attended a nearby Social Media Breakfast on the subject of content marketing, featuring several respected speakers. I had HootSuite fired up on my laptop and Notepad++<\/a> pre-populated with speaker handles and the event hash tag. I posted about 30 comments during the 90-minute session, mostly speaker quotes and summaries of what was being said. Using the #SMB26 hash tag ensured that my tweets would appear in the busy stream of comments from the session.<\/p>\n

Within an hour after the event had ended I had 26 new followers. This required almost no work on my part. I would have taken notes anyway, but by adding a hash tag and Twitter usernames I was able to piggyback on other activity going on around the meeting and catch the attention of people monitoring the tweet stream.<\/p>\n

Twenty-six new followers is a pretty good week. It\u2019s an awesome day.<\/p>\n

A few of notes about tweeting from an event:<\/p>\n

Don’t overdo it<\/strong>. People don’t like it when their newsfeed is crammed with messages from one person. A couple of years ago I made the mistake of tweeting rapid-fire updates from a conference at the rate of about one every 15 seconds. Several followers admonished me for this and about a dozen stopped following me entirely.<\/p>\n

Think before you send<\/strong>. Quotes that make sense to you as an attendee may baffle someone who lacks context. Set up the quote with background if necessary. For example, Digital Influence Group\u2019s Brian Babineau<\/a> described how a telecommunications client had made its plans to build new cell towers more real by publishing details on a map. I summarized: \u201c@BrianBab21 Show, don’t tell. Building new cell towers? Photograph, geotag and embed on a Google Map for ppl to see. #SMB26\u201d<\/p>\n

Add perspective<\/strong>. Can you append a comment that adds value to a tweeted quote? I try to do that whenever possible: \u201c@cc_chapman<\/a> Loves #Harley Ridebook. Great example of customer-driven storytelling. #SMB26\u201d or \u201c@cc_chapman \u2018You are never your audience’s priority.\u2019 Publishers have to remind themselves of this all the time. #SMB26.\u201d<\/p>\n

Include Twitter handles and links whenever possible<\/strong>. Adding a speaker\u2019s handle makes it more likely that the speaker will see your tweet. References to a news story or website should include a link if you have the means to find it. For example, \u201c@jchernov<\/a> Guy who proposed to GF via infographics may have mortally wounded the medium \ud83d\ude42 #SMB26 ow.ly\/96Jcj.\u201d<\/p>\n

My entire tweet stream, in chronological order, is below. That was easy.<\/p>\n

What\u2019s worked for you when tweeting from events?<\/p>\n

Follow #SMB26 for “New Rules of Content Marketing” right now w @cc_chapman @jchernov @BrianBab21 @RachelJOConnell @RobertCollins
\n@RachelJOConnell “Our motives as marketers are becoming increasingly irrelevant to the buying decision.” #SMB26
\n@RachelJOConnell Praises Audaciously Eloquent blog: Headlines and photos only; almost no text #SMB26 ow.ly\/96HPO
\n@RachelJOConnell “We can’t control what ppl say about us, but we can control the experience they have and share.” #SMB26
\n@RachelJOConnell is a quote machine: “Look for opportunities for other ppl to express your brand.” #SMB26
\n@BrianBab21 “Days of building a destination and driving people there are over. Spend w\/partners on relevant environments.” #SMB26
\n@BrianBab21 “Content mktg is soft sell. Not ‘do this’ but ‘read this and tell us what you think.'” #SMB26
\n@BrianBab21 Show, don’t tell. Building new cell towers? Photograph, geotag and embed on a Google Map for ppl to see. #SMB26
\nReally! Buzzword of the month–>RT @dough: “Infographic” mentioned 2x so far. I don’t have a drink dangit #SMB26
\n@jchernov Guy who proposed to GF via infographics may have mortally wounded the medium \ud83d\ude42 #SMB26 ow.ly\/96Jcj
\n@jchernov Infographics are about info, not pictures. Bad ones suffer from lack of data #SMB26
\n@jchernov Covers 4 kinds of infographics. “State of…” infographics shows snapshots of history to visualize change. #SMB26
\n@jchernov on 4 kinds of infographics. “Resource” infographics are how-tos. Stuff you stick on the wall. #SMB26
\n@jchernov on 4 kinds of infographics. “Comparative” contrast two similar themes: FB vs Goog, under-25 vs over-65. #SMB26
\n@jchernov on 4 kinds of infographics. “Evolutionary” are timelines that illustrate change or motion. #SMB26
\n@jchernov nails prob w infographics: “Pretty pictures follow if you’re faithful to the data. Reciproal doesn’t work.” #SMB26
\nLove good ones, hate most I see these days –>RT @dough: @pgillin Oh dear– we jinxed it. “infographics in 15 minutes” #SMB26
\n@cc_chapman Loves #Harley Ridebook. Great example of customer-driven storytelling. #SMB26
\n@cc_chapman “You are never your audience’s priority.” Publishers have to remind themselves of this all the time. #SMB26
\nRT @george_grattan: @cc_chapman Lincoln quote : give me 6 hrs to chop down a tree and I will spend the first 4 sharpening the axe. #smb26
\n@jchernov quotes Alan Cooper: “No matter how beautiful, how cool your interface, it would be better if there were less of it.” #SMB26
\nRT @hipharpist: “Speak in Human.” @cc_chapman @thecontentrules #smb26
\n@jchernov “Ppl who get our content first (subscribers) promote us more actively to their friends.” #SMB26
\nAudience question: Can you give away too much info and have competitors take advantage of you? Panel unanimous: “No.” #SMB26
\n@cc_chapman calls Cisco’s @timwasher a “genius.” Tend to agree \ud83d\ude42 #SMB26
\n@jchernov has quote of the morning: “A lot of ppl have written a white paper but no one has ever read one.” #SMB26
\nThanks to @diginfgrp and @ConstantContact for a great session at #SMB26 this morning. Excellent panelists.
\n@RobertCollins Key to #SocialMedia success for #nonprofits: “Create a platform for the people you help to tell their stories.” #SMB26<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

A list of tips for building a quality business Twitter following that I recently contributed to The CMO Site mentioned the value of being the eyes and ears of your followers. \u201cWhen you attend a conference, play reporter and tell … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[11,31],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-LP","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/2965"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=2965"}],"version-history":[{"count":3,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/2965\/revisions"}],"predecessor-version":[{"id":2968,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/2965\/revisions\/2968"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=2965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=2965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=2965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}