{"id":297,"date":"2007-06-05T20:03:00","date_gmt":"2007-06-06T03:03:00","guid":{"rendered":"http:\/\/paulgillin.com\/2007\/06\/how-to-sell-to-cios.html"},"modified":"2007-06-05T20:03:00","modified_gmt":"2007-06-06T03:03:00","slug":"how-to-sell-to-cios","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2007\/06\/how-to-sell-to-cios\/","title":{"rendered":"How to sell to CIOs"},"content":{"rendered":"<p><a href=\"https:\/\/techprwarstories.wordpress.com\/2007\/06\/05\/all-about-selling-to-cios\/\">Episode 12<\/a> of Tech PR War Stories &#8211; the podcast for PR people that I co-produce with David Strom &#8211; is all about selling to CIOs. It&#8217;s kind of a pet peeve of mine. I&#8217;ve  been spending a lot of time with CIOs recently and over the years. I&#8217;ve observed that they care a lot less about products and vendors that they do about issues like business alignment, governance and skills retention. I have some observations to share about how they look at vendors.<span>  <\/span><\/p>\n<p>David actually spent some time working in large IT organizations.<span> <\/span>We both agree on a few things: CIOs look for trusted partnerships more than products; they rely on their peers and staff for advice on what to buy; and the best route to the CIO\u2019s office is up from the lower levels in the organization. In other words: stop focusing your pitch solely on CIOs because that\u2019s a lousy way to actually reach them!<\/p>\n<p><a href=\"https:\/\/techprwarstories.wordpress.com\/2007\/06\/05\/all-about-selling-to-cios\/\">Click here<\/a> to read the blog entry and listen to the podcast.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Episode 12 of Tech PR War Stories &#8211; the podcast for PR people that I co-produce with David Strom &#8211; is all about selling to CIOs. It&#8217;s kind of a pet peeve of mine. I&#8217;ve been spending a lot of &hellip; <a href=\"https:\/\/gillin.com\/blog\/2007\/06\/how-to-sell-to-cios\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-4N","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/297"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=297"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/297\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}