{"id":3026,"date":"2012-04-24T13:56:37","date_gmt":"2012-04-24T20:56:37","guid":{"rendered":"http:\/\/gillin.com\/blog\/?p=3026"},"modified":"2012-04-24T13:56:37","modified_gmt":"2012-04-24T20:56:37","slug":"paul-greenberg-on-social-customers","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2012\/04\/paul-greenberg-on-social-customers\/","title":{"rendered":"Paul Greenberg on Social Customers"},"content":{"rendered":"<p><strong>Who are social customers? According to <a href=\"https:\/\/the56group.typepad.com\/\">Paul Greenberg<\/a>, they:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/the56group.typepad.com\/\"><img class=\"alignright  wp-image-3027\" style=\"margin-left: 7px; margin-right: 7px;\" title=\"Paul Greenberg\" src=\"https:\/\/gillin.com\/blog\/wp-content\/uploads\/2012\/04\/Paul-Greenberg2009-300x298.jpg\" alt=\"Paul Greenberg\" width=\"180\" srcset=\"https:\/\/gillin.com\/blog\/wp-content\/uploads\/2012\/04\/Paul-Greenberg2009-300x298.jpg 300w, https:\/\/gillin.com\/blog\/wp-content\/uploads\/2012\/04\/Paul-Greenberg2009-150x150.jpg 150w, https:\/\/gillin.com\/blog\/wp-content\/uploads\/2012\/04\/Paul-Greenberg2009-301x300.jpg 301w, https:\/\/gillin.com\/blog\/wp-content\/uploads\/2012\/04\/Paul-Greenberg2009.jpg 395w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Are savvy using social channels<\/li>\n<li>Trust differently than they used to<\/li>\n<li>Communicate with peers<\/li>\n<li>Communicate with companies<\/li>\n<li>Get what they want<\/li>\n<li>Are social, mobile, local<\/li>\n<li>Expect immediate response or nearly immediate response<\/li>\n<li>Expect information available nearly instantly when searching<\/li>\n<li>Increase velocity of consumerization of work<\/li>\n<li>Actively participate in effecting change by using social networks.<\/li>\n<\/ul>\n<p><strong>Also according to Greenberg, companies that trust their customers:<\/strong><\/p>\n<ul>\n<li>Listen to customer needs and feedback<\/li>\n<li>Deliver high-quality goods and services<\/li>\n<li>Treat employees well<\/li>\n<li>Place customers ahead of products<\/li>\n<\/ul>\n<p>Makes sense, doesn&#8217;t it?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who are social customers? According to Paul Greenberg, they: Are savvy using social channels Trust differently than they used to Communicate with peers Communicate with companies Get what they want Are social, mobile, local Expect immediate response or nearly immediate &hellip; <a href=\"https:\/\/gillin.com\/blog\/2012\/04\/paul-greenberg-on-social-customers\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[18,25,30],"tags":[540,479],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-MO","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/3026"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=3026"}],"version-history":[{"count":2,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/3026\/revisions"}],"predecessor-version":[{"id":3029,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/3026\/revisions\/3029"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=3026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=3026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=3026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}