{"id":308,"date":"2007-07-11T12:11:00","date_gmt":"2007-07-11T19:11:00","guid":{"rendered":"http:\/\/paulgillin.com\/2007\/07\/the-wall-street-journal-reviews-new-influencers.html"},"modified":"2007-07-11T12:11:00","modified_gmt":"2007-07-11T19:11:00","slug":"the-wall-street-journal-reviews-new-influencers","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2007\/07\/the-wall-street-journal-reviews-new-influencers\/","title":{"rendered":"The Wall Street Journal reviews New Influencers"},"content":{"rendered":"<p>Much to my delight, <span style=\"font-style: italic;\">The Wall Street Journal<\/span> this morning <a href=\"https:\/\/online.wsj.com\/article\/SB118410292242362479-search.html?KEYWORDS=gillin&#038;COLLECTION=wsjie\/6month\">carried a 900-word review of my book<\/a>, calling it &#8220;a persuasive case for companies&#8217; reaching out to bloggers,&#8221; and recounting many of the stories and examples I used to argue for greater marketer attention to social media.<\/p>\n<p>Unfortunately, you have to be a paid subscriber to read the article. We&#8217;ll see what we can do about that \ud83d\ude42<\/p>\n<p>Having tried (unsuccessfully) for years to get published in the <span style=\"font-style: italic;\">Journal<\/span>, this was an unexpected endorsement and a very gratifying one. It&#8217;s good to see marketers coming around the perspective that social media can be a meaningful channel for customer connection.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Much to my delight, The Wall Street Journal this morning carried a 900-word review of my book, calling it &#8220;a persuasive case for companies&#8217; reaching out to bloggers,&#8221; and recounting many of the stories and examples I used to argue &hellip; <a href=\"https:\/\/gillin.com\/blog\/2007\/07\/the-wall-street-journal-reviews-new-influencers\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[18,29],"tags":[761],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-4Y","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/308"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=308"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/308\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}