{"id":310,"date":"2007-07-17T13:45:00","date_gmt":"2007-07-17T20:45:00","guid":{"rendered":"http:\/\/paulgillin.com\/2007\/07\/how-to-create-brand-advocates.html"},"modified":"2007-07-17T13:45:00","modified_gmt":"2007-07-17T20:45:00","slug":"how-to-create-brand-advocates","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2007\/07\/how-to-create-brand-advocates\/","title":{"rendered":"How to create brand advocates"},"content":{"rendered":"<p>My article on brand advocacy <a href=\"https:\/\/www.imediaconnection.com\/content\/15804.asp\">published today on iMedia Connection<\/a>. It&#8217;s all about how to use electronic tools to engage with customers and make them your best sales representatives. I&#8217;d love to get your feedback and war stories. I&#8217;m starting work on a new book, <span style=\"font-style: italic;\">Secrets of Social Media Marketing<\/span>, and tales from the field are a key component. Don&#8217;t be shy to tell me your successes.  Failures are welcome, too. Names will be changed to protect the guilty.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My article on brand advocacy published today on iMedia Connection. It&#8217;s all about how to use electronic tools to engage with customers and make them your best sales representatives. I&#8217;d love to get your feedback and war stories. I&#8217;m starting &hellip; <a href=\"https:\/\/gillin.com\/blog\/2007\/07\/how-to-create-brand-advocates\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[3,29],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-50","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/310"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=310"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/310\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}