{"id":315,"date":"2007-08-09T13:07:00","date_gmt":"2007-08-09T20:07:00","guid":{"rendered":"http:\/\/paulgillin.com\/2007\/08\/outdoor-advertising-surges.html"},"modified":"2007-08-09T13:07:00","modified_gmt":"2007-08-09T20:07:00","slug":"outdoor-advertising-surges","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2007\/08\/outdoor-advertising-surges\/","title":{"rendered":"Outdoor advertising surges"},"content":{"rendered":"<p class=\"MsoNormal\">These days, it\u2019s sometimes easy to forget that human response to stimuli doesn&#8217;t change just because media changes.<span style=\"\">  <\/span>I thought about that when reading a recent story in MediaPost about the <a href=\"https:\/\/publications.mediapost.com\/index.cfm?fuseaction=Articles.san&#038;s=65469&amp;Nid=33108&#038;p=239861\">surge of the outdoor advertising business<\/a>. <span class=\"articletext\">Over the next four years, it\u2019s expected to grow an average of 13% per year, more than any other conventional media.<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\"><span class=\"articletext\">The reason?<span style=\"\">  <\/span>People are more mobile these days.<span style=\"\">  <\/span>We carry our technology with us and we&#8217;re never out of touch, which permits us to be on the road more than ever before. When we&#8217;re mobile, we see things like billboards.<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\"><span class=\"articletext\">And there is technology innovation going on there as well.<span style=\"\">  <\/span>While passing through <\/span><st1:state><st1:place><span class=\"articletext\">New Jersey<\/span><\/st1:place><\/st1:State><span class=\"articletext\"> recently I saw some video billboards that were truly stunning in their clarity and color. <o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\"><span class=\"articletext\">Apple certain he understands the value of this 100-year-old medium.<span style=\"\">  <\/span>The company spends lavishly on outdoor advertising for its iPods.<span style=\"\">  <\/span>I suppose it reasons that a lot of target customers can be found standing at bus stops. Good call.<o:p><\/o:p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These days, it\u2019s sometimes easy to forget that human response to stimuli doesn&#8217;t change just because media changes. I thought about that when reading a recent story in MediaPost about the surge of the outdoor advertising business. Over the next &hellip; <a href=\"https:\/\/gillin.com\/blog\/2007\/08\/outdoor-advertising-surges\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[3],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-55","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/315"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=315"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/315\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}