{"id":3234,"date":"2013-02-20T09:29:12","date_gmt":"2013-02-20T16:29:12","guid":{"rendered":"http:\/\/gillin.com\/blog\/?p=3234"},"modified":"2013-02-21T10:38:21","modified_gmt":"2013-02-21T17:38:21","slug":"small-firms-again-trump-enterprises-in-social-media-use-umass-study-reveals","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2013\/02\/small-firms-again-trump-enterprises-in-social-media-use-umass-study-reveals\/","title":{"rendered":"Small Firms Again Trump Enterprises in Social Media Use, UMass Study Reveals"},"content":{"rendered":"<p>The\u00a0Center for Marketing Research at the University of Massachusetts Dartmouth is out with its <a href=\"https:\/\/www.umassd.edu\/cmr\/socialmedia\/2012inc500\/\">latest survey of the Inc. 500&#8217;s use of social media<\/a>, and once again small companies outpace large ones. Ninety-two percent of the Inc. 500 use at least one of the tools studied, which include blogs, Facebook, LinkedIn, YouTube, Pinterest and Foursquare.<\/p>\n<p><a href=\"https:\/\/www.umassd.edu\/cmr\/socialmedia\/2012inc500\/\" rel=\"attachment wp-att-3235\"><img class=\"alignright  wp-image-3235\" style=\"margin-left: 7px; margin-right: 7px;\" alt=\"Blog use by Inc. 500 and Fortune 500 companies\" src=\"https:\/\/gillin.com\/blog\/wp-content\/uploads\/2013\/02\/blogging_growth-300x212.png\" width=\"350\" srcset=\"https:\/\/gillin.com\/blog\/wp-content\/uploads\/2013\/02\/blogging_growth-300x212.png 300w, https:\/\/gillin.com\/blog\/wp-content\/uploads\/2013\/02\/blogging_growth-423x300.png 423w, https:\/\/gillin.com\/blog\/wp-content\/uploads\/2013\/02\/blogging_growth.png 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Interestingly, the use of blogs jumped among the Inc. 500 after four years of little or no groth. Forty-four percent of the 2012 Inc. 500 are blogging, compared to just 23% of the Fortune 500. The figure is a jump from the 37% of Inc. 500 companies that were blogging in 2011. Researchers <a href=\"https:\/\/www.umassd.edu\/charlton\/faculty\/alphabeticallisting\/barnesnoraganim\/\">Nora Ganim Barnes<\/a> and Ava Lescault found that 63% of Inc. 500 CEOs contribute to blog content.<\/p>\n<p>Also notable is the surge of interest in LinkedIn, which is being used by 81% of companies compared to 67% for Facebook and Twitter. Facebook was the big loser in this survey. Its usage dropped 7% from last year.\u00a0 Up-and-comers are Foursquare (28%) and Pinterest (18%).<\/p>\n<p>Growth in social media investment showed signs of slowing in this survey. Only 44% of respondents says they&#8217;re looking to spend more on social media, down from 71% in the 2011 survey. Forty-one percent say their level of investment will remain, up from 25% last year.<\/p>\n<p>Sixty-two percent of respondents said social media is &#8220;very necessary or &#8220;somewhat necessary&#8221; to the growth of their company. This is the sixth year The Center for Marketing Research at\u00a0UMass Dartmouth has conducted the study.<\/p>\n<p>There&#8217;s lots more on the <a href=\"https:\/\/www.umassd.edu\/cmr\/socialmedia\/2012inc500\/\">summary page<\/a>, including links to downloads of the full results.<\/p>\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles<\/h6>\n<ul class=\"zemanta-article-ul zemanta-article-ul-image\" style=\"margin: 0; padding: 0; overflow: hidden;\">\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/holtz.com\/blog\/blogging\/blogs-rise-social-media-investment-levels-off-among-the-fastest-growing-com\/4063\/\" target=\"_blank\"><img style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"https:\/\/i.zemanta.com\/146546312_80_80.jpg\" \/><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/holtz.com\/blog\/blogging\/blogs-rise-social-media-investment-levels-off-among-the-fastest-growing-com\/4063\/\" target=\"_blank\">Blogs rise, social media investment levels off among the fastest growing companies<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/www.domo.com\/blog\/2012\/07\/ceos-afraid-of-going-social-are-doing-shareholders-a-massive-disservice\/\" target=\"_blank\"><img style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"https:\/\/i.zemanta.com\/128147209_80_80.jpg\" \/><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/www.domo.com\/blog\/2012\/07\/ceos-afraid-of-going-social-are-doing-shareholders-a-massive-disservice\/\" target=\"_blank\">CEOs Avoiding Social Media Are Missing Out | Domo | Blog<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Enhanced by Zemanta\" href=\"https:\/\/www.zemanta.com\/?px\"><img class=\"zemanta-pixie-img\" style=\"border: none; float: right;\" alt=\"Enhanced by Zemanta\" src=\"https:\/\/img.zemanta.com\/zemified_h.png?x-id=128150be-bcad-418b-a469-03f45e92420e\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The\u00a0Center for Marketing Research at the University of Massachusetts Dartmouth is out with its latest survey of the Inc. 500&#8217;s use of social media, and once again small companies outpace large ones. Ninety-two percent of the Inc. 500 use at &hellip; <a href=\"https:\/\/gillin.com\/blog\/2013\/02\/small-firms-again-trump-enterprises-in-social-media-use-umass-study-reveals\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[5,8,9,12,539,18,558,25,28],"tags":[589,588,587,586],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-Qa","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/3234"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=3234"}],"version-history":[{"count":5,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/3234\/revisions"}],"predecessor-version":[{"id":3240,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/3234\/revisions\/3240"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=3234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=3234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=3234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}